Jurnal Riset Teknik Komputer
Vol. 1 No. 4 (2024): Desember : Jurnal Riset Teknik Komputer (JURTIKOM)

ANALISIS  PENGALAMAN PENGGUNA LAZADA DAN BUKALAPAKDENGAN MENERAPKAN METODE USER EXPERIENCE QUESTIONNAIRE

Fenny Purwani (Unknown)
Erin Aryanti (Unknown)
Koiriah Maula Nanda (Unknown)
Resa Ayu Sari (Unknown)
Dina Olyvia (Unknown)

Article Info

Publish Date
02 Dec 2024

Abstract

The rapid growth of e-commerce in Indonesia, with platforms like Lazada and Bukalapak, has made User Experience (UX) a critical factor for success. This study aims to analyze and compare the UX of both applications using the User Experience Questionnaire (UEQ) method, which evaluates six dimensions: attractiveness, clarity, efficiency, dependability, stimulation, and novelty. A quantitative approach was applied, using a questionnaire distributed to 180 respondents aged 17-30 years. The results show that both applications received positive overall evaluations, with Lazada outperforming in terms of efficiency. These findings provide essential recommendations for developers to enhance the UX of e-commerce platforms.

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Journal Info
Jurnal Riset Teknik Komputer
Website

Abbrev

jurtikom

Publisher

CV. Denasya Smart Publisher

Subject

Computer Science & IT Industrial & Manufacturing Engineering Other

Description

Jurnal Riset Teknik Komputer (JURTIKOM), E-ISSN:3047-9819 (Online) dan P-ISSN: 3047-3233 (Cetak). Jurnal JURTIKOM diterbitkan Denasya Smart Publisher, terbit setahun Empat kali (Maret, Juni, September dan Desember) menerapkan proses peer-review dalam memilih artikel berkualitas berdasarkan ...