<![CDATA[In the ever-evolving digital era, social media plays a vital role in business marketing strategies, and TikTok has emerged as one of the most effective platforms in building branding for digital businesses. This article aims to explore the role of TikTok content in developing branding and its impact on business profitability. With its ever-increasing user base, TikTok offers a great opportunity to reach a wider audience and increase consumer engagement through creative, interactive, and easily disseminated content. This article examines how relevant and engaging content can strengthen brand image, build emotional connections with consumers, and create loyalty. In addition, TikTok also allows businesses to promote products or services at a relatively low cost, but has a significant impact on visibility and sales. Using a case study approach and analysis of current marketing trends, this article shows how TikTok can be a very profitable tool for businesses to improve branding and achieve higher profitability. In conclusion, TikTok is not just an entertainment platform, but also a major force in digital marketing that can maximize the potential profits for business actors.]]>
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