Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Vol 6 No 2 (2024): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)

Digitalisasi dan Pengembangan Pemasaran, Operasional, dan Keuangan UMKM Zean Store

Constantin, Evangelina Yovela (Unknown)
Sungadi, Tiffany Elizabeth (Unknown)
Stephen, Stephen (Unknown)
Christian, Hensel (Unknown)
Loyangjaya, Julius Benedict (Unknown)
Tumegah, Steven Hartono (Unknown)
Jan, Agnes Dharmasaputra (Unknown)
Ivanka, Zanetha (Unknown)
Ramadhanti, Fati (Unknown)

Article Info

Publish Date
31 Jan 2025

Abstract

The COVID-19 pandemic has accelerated digitalization in Indonesia, including for Micro, Small, and Medium Enterprises (MSMEs). Zean Store, a Muslim clothing MSME in Cilimus, Kuningan, faced challenges in digitalization due to limitations in time, knowledge, and local competition. A mentoring program was implemented to enhance marketing through social media (Instagram, TikTok), open an online store on Shopee, and adopt a simple bookkeeping system using Google Sheets. The results of the mentoring showed improvements in brand awareness, operational efficiency, and sales. This study emphasizes the importance of digitalization for the advancement of MSMEs in the digital era.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Website

Abbrev

JPM

Publisher

Universitas Prasetiya Mulya

Subject

Humanities Decision Sciences, Operations Research & Management Education Social Sciences

Description

JPMI memiliki ruang lingkup nasional, mencakup berbagai topik seputar pemberdayaan kewirausahaan masyarakat yang dilakukan dalam kegiatan pengembangan dan pengabdian kepada masyarakat. Tujuan publikasi jurnal ini adalah untuk menyebarluaskan pemikiran-pemikiran dan gagasan-gagasan konseptual serta ...