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All Journal Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Stephen, Stephen
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Humanities Decision Sciences, Operations Research & Management Education Social Sciences

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Digitalisasi dan Pengembangan Pemasaran, Operasional, dan Keuangan UMKM Zean Store Constantin, Evangelina Yovela; Sungadi, Tiffany Elizabeth; Stephen, Stephen; Christian, Hensel; Loyangjaya, Julius Benedict; Tumegah, Steven Hartono; Jan, Agnes Dharmasaputra; Ivanka, Zanetha; Ramadhanti, Fati
Journal Pemberdayaan Masyarakat Indonesia Vol 6 No 2 (2024): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.6.2.206-218

Abstract

The COVID-19 pandemic has accelerated digitalization in Indonesia, including for Micro, Small, and Medium Enterprises (MSMEs). Zean Store, a Muslim clothing MSME in Cilimus, Kuningan, faced challenges in digitalization due to limitations in time, knowledge, and local competition. A mentoring program was implemented to enhance marketing through social media (Instagram, TikTok), open an online store on Shopee, and adopt a simple bookkeeping system using Google Sheets. The results of the mentoring showed improvements in brand awareness, operational efficiency, and sales. This study emphasizes the importance of digitalization for the advancement of MSMEs in the digital era.
Co-Authors Christian, Hensel Constantin, Evangelina Yovela Fati Ramadhanti Ivanka, Zanetha Jan, Agnes Dharmasaputra Loyangjaya, Julius Benedict rice rice Sungadi, Tiffany Elizabeth Tumegah, Steven Hartono