International Journal Of Science, Technology & Management (IJSTM)
Vol. 6 No. 1 (2025): January 2025

Analysys Of The Influence Of Service Quality And Customer Satisfaction At Customer Loyalty And Corporate Image In Tge Company It Service Delivery Pt Xyz

Fahmirakhman Abdullah, Reyhan (Unknown)
Apsari Sugiat, Maria (Unknown)

Article Info

Publish Date
27 Jan 2025

Abstract

This research explores a number of factors that contribute to customer loyalty and corporate image in the context of IT services. Regression analysis was used to evaluate the relationship between the variables of service quality and customer satisfaction with customer loyalty and corporate image. This research provides important implications for the management of PT XYZ in improving service quality and customer satisfaction to strengthen customer loyalty and improve the company's image. Therefore, recommendations are given to improve service strategies and customer relationship management to maintain and increase customer loyalty and improve the company's image in the IT service industry.

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Journal Info
International Journal Of Science, Technology & Management (IJSTM)
Website

Abbrev

ijstm

Publisher

CV. Inara

Subject

Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation

Description

International Journal of Science, Technology & Management (IJSTM) is an international scholarly refereed research journal which aims to promote the theory and practice of science, technology, innovation, engineering and ...