Jurnal Pengabdian Masyarakat Dharma Andalas
Vol 3 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas

PKM Second Shop Di Kota Payakumbuh Provinsi Sumatera Barat

Rosa, Yenni Del (Unknown)
Abdilla, Mohammad (Unknown)
Yendra, Nofri (Unknown)
Riski, Tri Rachmat (Unknown)
Hastini, Lasti Yossi (Unknown)
Putri, Siska Lusia (Unknown)
Saputra, Albi (Unknown)
A, Saadi Maimun (Unknown)

Article Info

Publish Date
31 Jan 2025

Abstract

The second-hand import shoes business is currently growing quite rapidly so that people do not need to buy it at a high price. Genesis second shop sells various brands offline and online. The turnover of Genesis second shop per month is around IDR 10 million - IDR 12 million per month, the shop rent is IDR 11 million per year and is assisted by 1 employee. The priority problem of the Genesis second shop business is about market share and marketing strategy. The method of implementing counseling activities using lectures, discussions and practices. The purpose of the activity is for partners to know about market share and marketing strategies. The market share of Genesis second shop is all levels of lower and upper economic society of various ages. The Genesis second shop marketing strategy is carried out by paying attention to the 4P elements and improving existing marketing strategies and alternative marketing channels.

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Journal Info
Jurnal Pengabdian Masyarakat Dharma Andalas
Website

Abbrev

JPMDA

Publisher

Universitas Dharma Andalas

Subject

Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering

Description

The Dharma Andalas Community Service Journal is a Community Service Journal published by the LPPM (Institute for Research and Community Service) Dharma Andalas University. Is a scientific journal from the results of community service activities (PkM) lecturers. This journal is packed densely and ...