The Journal of City: Branding and Authenticity
Vol. 2 No. 2: (January) 2025

The Authenticity redefined: A new paradigm for sustainable heritage in yangon’s iconic governor's residence

Aung, Theingi (Unknown)



Article Info

Publish Date
31 Jan 2025

Abstract

Background: The Governor's Residence in Yangon, Myanmar, is a historical icon embodying the city's colonial past and architectural heritage. As urbanization and environmental challenges mount, redefining such heritage sites through sustainable practices becomes imperative. Methods: This study employed a qualitative research approach, integrating historical analysis, field observations, and stakeholder interviews. Data were gathered from archival records, peer-reviewed literature, and architectural site visits. Comparative analysis with similar heritage conservation projects in Southeast Asia provided additional insights. Findings: By employing eco-conscious architectural restoration, integrating renewable energy systems, and fostering community engagement, the residence can maintain its historical integrity while contributing to environmental stewardship. Additionally, adaptive reuse and educational initiatives can ensure its cultural and social relevance in the 21st century. Conclusion: The proposed approach underscores the importance of balancing historical preservation with sustainable modernization, offering a replicable framework for a heritage site. Novelty/Originality of the Study: This study introduces a novel approach to heritage conservation, combining eco-conscious restoration, renewable energy integration, and community engagement to transform a colonial-era structure into a sustainable cultural landmark. The findings present a replicable model for other historical sites facing similar urbanization and environmental challenges.

Copyrights © 2025






Journal Info

Abbrev

JCBAU

Publisher

Subject

Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Social Sciences Transportation

Description

The Journal of City promotes Branding and Authenticity explores and explains the two related but distinct practices named in its title. City branding applies brand strategy and related techniques to advance the economic, social, political and cultural development of cities, regions and countries. ...