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The Journal of City: Branding and Authenticity
Published by Institute for Advanced Science, Social, and Sustainable Future
ISSN : -     EISSN : 30254000     DOI : -
Core Subject : Economy, Social, Engineering,
Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Social Sciences Transportation
The Journal of City promotes Branding and Authenticity explores and explains the two related but distinct practices named in its title. City branding applies brand strategy and related techniques to advance the economic, social, political and cultural development of cities, regions and countries. City authenticity describes the unpacks the odd connection between digital media and derelict buildings, the consequences of how we think about industry and place, and the political processes that have enabled a new paradigm in urban planning. The accomplishments and failures of nations, regions, and cities in their pursuit of reputation management and external audience influence have been documented and analysed in a disjointed manner across many disciplines. Branding and Authenticity brings together the essential ideas to give a single comprehensive, cohesive forum for discussing all aspects of the topic. This authoritative publication includes peer-reviewed papers, news, discussions, interviews, literature reviews, case studies, and special features in addition to peer-reviewed articles. The Journal of City focuses on Branding and Authenticity is a worldwide publication that invites practitioners, researchers, students, consultants, government professionals, and the general public to debate contemporary topics and exchange best practices.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 33 Documents
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Navigating the tension between city branding and authenticity: a conceptual framework Eko Nursanty; Rahmawaty Abu Hassan; Made Ika Prastyadewi
Journal of City: Branding and Authenticity Vol. 1 No. 1: (July) 2023
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v1i1.2023.20

Abstract

As cities around the world increasingly embrace branding as a means of promoting economic growth and attracting investment, there has been a growing tension between the desire to create a strong and recognizable city brand and the need to maintain a sense of authenticity and place identity. This paper presents a conceptual framework for understanding this tension and proposes strategies for navigating it in the context of city branding. Drawing on existing literature and case studies of successful and unsuccessful city branding campaigns, the framework highlights the importance of balancing the desire for a strong city brand with the need to preserve a sense of authenticity and place identity. The framework suggests that city branding campaigns should be designed with careful consideration of local history, culture, and values, and should engage a diverse range of stakeholders in the branding process. Ultimately, the paper argues that successful city branding campaigns must strike a delicate balance between the desire for a strong and recognizable brand and the need to maintain a sense of authenticity and place identity.
UNESCO world heritage branding: learning from some cases in Asia Johannes Widodo
Journal of City: Branding and Authenticity Vol. 1 No. 1: (July) 2023
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v1i1.2023.21

Abstract

UNESCO World Heritage listing is often misunderstood as branding to promote mass tourism or as a vehicle for economic development by a city or the state party. The reflection is aimed to shed light on the fundamental principles that underlie the listing and the integration of the World Heritage scheme with the Sustainable Development Policy. The reflection is done through the case study method of a specific real-life phenomenon in Asia to gain insights into complex and intricate situations and highlight the common misunderstanding through several cases. The study found the policy bias towards investment and tourism agenda and not towards the fulfilment of public welfare, often without ethics applying the top-down policy. The study also found evidence of irreversible damages to tangible and intangible aspects of cultural and natural heritage due to gentrification, commodification, decreasing carrying capacity, and loss of authenticity. The study aims to understand better the four pillars of integrating the World Heritage and Sustainable Development policy in achieving environmental sustainability, inclusive social development, inclusive economic development, and fostering peace and security.
Adaptive reuse and authenticity: promoting urban conservation in Melaka's historic town Angela Wee Kah Man
Journal of City: Branding and Authenticity Vol. 1 No. 1: (July) 2023
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v1i1.2023.73

Abstract

This study investigates the impact of adaptive reuse on the sense of place and urban conservation in Melaka's historic town, where heritage shophouses have been repurposed as F&B establishments. Questionnaire surveys were used to collect data from stakeholders, including local communities, to assess their perceptions of adaptive reuse works. The study found that adaptive reuse works had a positive impact on the sense of place and urban conservation in Melaka's historic town. However, the preservation and adaptation of these buildings must be done with proper community engagement to avoid alienating locals from their built environment. Discussions with stakeholders revealed that a holistic approach that considers both heritage preservation and community needs is crucial in promoting sustainable and inclusive urban conservation practices. The study concludes that adaptive reuse works on heritage shophouses as F&B establishments can contribute to sustainable urban conservation and promote an authentic city brand. Community engagement is crucial in preserving the character of these buildings and ensuring the inclusion of locals in their built environment. By incorporating community input, adaptive reuse works can promote a sense of place and belonging that contributes to the overall urban conservation and sustainability of the city. The adaptive reuse of heritage shophouses as F&B establishments is becoming increasingly popular, contributing to the area's status as a UNESCO World Heritage City. However, the preservation and adaptation of these buildings must be done in a way that reflects the local community's values and needs to avoid alienating them from their built environment. By prioritizing community engagement and consultation, adaptive reuse works can promote sustainable urban conservation practices, enhance the city's authenticity, and contribute to a sense of place and belonging for both locals and visitors.
Renewing the old, creating the new: examining the strategies and results of urban conservation in Singapore and Shanghai Zhao Yihua
Journal of City: Branding and Authenticity Vol. 1 No. 1: (July) 2023
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v1i1.2023.83

Abstract

This paper explores the concept of authenticity in the conservation and renewal efforts in Singapore and Shanghai. Despite the past belief that demolishing or modifying historical buildings was acceptable for rapid urban development, the cities have recognized the value of preserving these buildings to maintain a sense of cultural heritage and authenticity. Through the analysis of typical conservation cases in both cities, the study examines the relevant strategies, methods, and results, and compares the changes and progress of conservation over time. The study finds that the conservation of historical buildings and districts can contribute to the authenticity and cultural identity of a city, fostering a sense of community and pride among residents. However, the concept of authenticity can be complex, and there may be debates over the appropriate level of restoration or modification required. Overall, the dissertation highlights the importance of balancing urban development and conservation and the evolving strategies towards people-based and coordinated development in both cities.
Unearthing Al-Dirah's authentic charm: a case study for city branding in Riyadh Yenny Rahmayati; Haya Alshammari; Razan Alomar; Taif Almarshad; Najla Alzahrani; Amjad Alqubaily
Journal of City: Branding and Authenticity Vol. 1 No. 1: (July) 2023
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v1i1.2023.124

Abstract

Al-Dirah, an old neighborhood in Riyadh, is an excellent illustration of Saudi tradition and history. It was built in 1824 and is widely known for its rich heritage and historical traits, with historic landmarks such as Al Masmak Fort, Al-Dirah Souk, Al-Mu'eiqilia Market, and Deera Square. It also had the major royal castle in Saudi Arabia's second state. It was a thriving economic neighborhood from the past until the present times. With all these values, Al-Dirah has the potential to represent the branding of Riyadh as the capital city. However, this district is facing challenges such as traffic, overpopulation, collapsing buildings, and maintenance issues which might impact the image of the neighborhood. This study aims to investigate the values and potentials of the Al-Dirah neighborhood as well as recent urban problems from the perspectives of residents and non-residents. It argues that having significant potential ranging from cultural, historical, and economic is not enough for developing the branding for the city without considering the perceptions of the residents. Their perceptions are important to create an image that can be potential for the city branding. Therefore, their role needs to be recognized. A mixed method both qualitative and quantitative approach was utilized for this study through online structured and open-ended questionnaires, supported by direct observations on the site. The findings reveal that although old neighborhoods are often associated with urban problems and poorly built environments, however, from residents’ perspectives, it has the potential for city branding, especially if it is supported by their cultural, historical, and economic values. While most of the studies related to city branding focus on the policies perspective from the top-down, this study gives another perspective which is from the community or bottom-up. This study supports the Saudi Vision 2030 goals to achieve a sustainable living environment, boost the economy through tourism, and strengthen national identity at the same time. This study enriches references about city branding for practitioners and policymakers.
Unearthing Al-Dirah's authentic charm: a case study for city branding in Riyadh Rahmayati, Yenny; Alshammari , Haya; Alomar , Razan; Almarshad , Taif; Alzahrani , Najla; Alqubaily, Amjad
The Journal of City: Branding and Authenticity Vol. 1 No. 1: (July) 2023
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v1i1.2023.124

Abstract

Al-Dirah, an old neighborhood in Riyadh, is an excellent illustration of Saudi tradition and history. It was built in 1824 and is widely known for its rich heritage and historical traits, with historic landmarks such as Al Masmak Fort, Al-Dirah Souk, Al-Mu'eiqilia Market, and Deera Square. It also had the major royal castle in Saudi Arabia's second state. It was a thriving economic neighborhood from the past until the present times. With all these values, Al-Dirah has the potential to represent the branding of Riyadh as the capital city. However, this district is facing challenges such as traffic, overpopulation, collapsing buildings, and maintenance issues which might impact the image of the neighborhood. This study aims to investigate the values and potentials of the Al-Dirah neighborhood as well as recent urban problems from the perspectives of residents and non-residents. It argues that having significant potential ranging from cultural, historical, and economic is not enough for developing the branding for the city without considering the perceptions of the residents. Their perceptions are important to create an image that can be potential for the city branding. Therefore, their role needs to be recognized. A mixed method both qualitative and quantitative approach was utilized for this study through online structured and open-ended questionnaires, supported by direct observations on the site. The findings reveal that although old neighborhoods are often associated with urban problems and poorly built environments, however, from residents’ perspectives, it has the potential for city branding, especially if it is supported by their cultural, historical, and economic values. While most of the studies related to city branding focus on the policies perspective from the top-down, this study gives another perspective which is from the community or bottom-up. This study supports the Saudi Vision 2030 goals to achieve a sustainable living environment, boost the economy through tourism, and strengthen national identity at the same time. This study enriches references about city branding for practitioners and policymakers.
Authentic spatial vulnerability assessment for evacuation shelters in disaster planning: A case study of Tubay, Agusan Del Norte, Philippines Cauba, Arturo; Morales, Raeanna Kristine; Jovellar, Cecil
The Journal of City: Branding and Authenticity Vol. 1 No. 2: (January) 2024
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v1i2.2024.324

Abstract

Authenticity plays a pivotal role in addressing the primary challenges encountered in disaster planning, particularly when it comes to assessing vulnerability and evaluating the spatial distribution of shelter demand and resources. Ensuring the accuracy and reliability of data is essential for effectively managing available resources at each evacuation center, as well as for accommodating evacuees and ensuring the safety of both staff and refugees. In real-life circumstances, the authenticity of the information gathered becomes even more critical, as an imbalance in shelter and population distribution often hinders access to evacuation shelters. In this paper, the researchers introduce a spatial assessment technique that not only analyzes vulnerability but also authentically assesses the spatial distribution of shelter demand and supplies, thereby enhancing the overall effectiveness of disaster planning in Tubay, Agusan del Norte, Philippines. The study focuses on Tubay, Agusan del Norte, Philippines, taking into account spatial accessibility. The researchers found that out of the 33 shelters assessed, 21 are feasible locations for evacuation centers, and approximately 51% of the total population points are vulnerable to flooding. Utilizing GIS maps, the results reveal a significant decrease in overall shelter capacity to 64.26%. The study's findings emphasize the critical need for evaluating the relationship between vulnerable shelters and the demand for resources at each location. This information serves as a practical tool, offering flexibility in terms of data availability for decision-makers, enabling them to investigate areas, and providing a valuable reference for developing and improving emergency management decisions and strategies.
Cultural continuity and change in Kudus Kulon: The urban heritage trialogue Wulandari, Astari; Atik Suprapti; Agung Budi Sardjono
The Journal of City: Branding and Authenticity Vol. 1 No. 2: (January) 2024
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v1i2.2024.397

Abstract

Physical changes to built heritage are usually a major cause for concern when reviewing approaches to conservation and adaptation to the historic built environment. The hictorical area Kudus Kulon has witnessed significant changes in its environmental conditions, not only includes physical transformation, but also involves the social and economic dynamics that develop around it. Physical changes to built heritage are usually a major cause for concern when reviewing approaches to conservation and adaptation to the historic built environment. This study aims to reveal the changes and continuity of the Kudus Kulon historical area in the context of heritage preservation. This qualitative research employs a case study approach, focusing on Kudus Kulon as a single case. Through observations and interviews with key informants, the aim is to present an unbiased perspective on the intangible aspects. The findings in this study will enrich cultural theory through its ability to dialogue value systems, activities, and artefacts in the context of change and continuity in the historic district of Kudus Kulon. The result shows the continuity of fundamental aspects in the value system (belief, norm, and local wisdom) underscores the resilience of the system and its ability to navigate the complexities of time without compromising the integral values that define its cultural identity. This research provides a strong foundation for future studies to explore the intricate dynamics between core values, societal development, and adaptations on heritage site in urban area, with a specific focus on tangible aspects like artefacts and activities.
Heritage interpretation assessment framework for historic house museums in Singapore: A case study of the NUS baba house Zijie, Zhou
The Journal of City: Branding and Authenticity Vol. 1 No. 2: (January) 2024
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v1i2.2024.398

Abstract

Singapore is increasingly preserving historically significant structures through adaptive reuse, notably using historic house museums to connect with local history. NUS Baba House, a well-preserved Peranakan townhouse, is a prime example of this. Evaluating heritage interpretation at NUS Baba House can clarify relevant criteria, but existing principles lack specificity for the heritage interpretation of Singaporean historic house museums. This paper systematically assesses NUS Baba House's heritage interpretation using a literature-based framework, providing tailored recommendations across five dimensions: authenticity, sustainability, professionalism, guided tour interactivity, inclusiveness, and community engagement. While further validation through case studies is needed, this study offers a practical framework to enhance heritage interpretation at Singaporean historic house museums, filling a gap in current guidelines.
Enhancing city authenticity through humanitarian architecture: A synergy of design and identity, case study, Al-Diriyah, Saudi Arabia Rahmayati, Yenny; AlGhunaim, Jory
The Journal of City: Branding and Authenticity Vol. 1 No. 2: (January) 2024
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v1i2.2024.411

Abstract

Architecture acts as a facade to the world, in which one can understand the insides of the people, religion, culture, and much more about a city. Using humanitarian architecture as a guide for reconstructing, as well as the long-term impacts of the urban planning of a city in terms of sustainability and authenticity, this study answers the questions of how the City's character and identity can be maintained while providing quick assistance via humanitarian architecture. What are the challenges that prevent humanitarian architecture from enhancing cities' authenticity, and how can we overcome them? By examining Al-Diriyah project, this study aims to look into the complex relationship of humanitarian architecture with the branding and authenticity of Riyadh, Saudi Arabia from the perspective of residents and non-residents. A blended qualitative and quantitive approach was applied as a comprehensive methodology to achieve the objectives. This study will help the application of humanitarian architecture for rebuilding countries in the East, highlighting authenticity and maintaining its cultural significance.

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