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INDONESIA
Jurnal Manajemen dan Kewirausahaan
Published by Universitas Halu Oleo
ISSN : 20850085     EISSN : 26855151     DOI : https://doi.org/10.55598/jmk.v16i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Naskah yang ditulis untuk Jurnal Manajemen dan Kewirausahaan (JMK) harus merupakan hasil penelitian asli baik secara teoritis maupun empiris yang memberikan kontribusi baru terhadap literatur manajemen dan bisnis. Jurnal ini menyediakan akses terbuka langsung terhadap kontennya dengan prinsip bahwa membuat penelitian tersedia secara gratis untuk umum mendukung pertukaran pengetahuan global yang lebih besar. Jurnal Manajemen dan Kewirausahaan (JMK) terbit 2 (dua) kali dalam setahun yakni edisi Januari dan Juli. Mencakup topik-topik Manajemen SDM, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Operasional, Manajemen Bisnis Syariah, Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 21 Documents
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KONEKTIVITAS ELEMEN EKOSISTEM KEWIRAUSAHAAN PERTANIAN DI KABUPATEN BOGOR Syhabuddin Al Tapsi; Lukman Mohammad Baga; Feryanto
Jurnal Manajemen dan Kewirausahaan Vol. 16 No. 2 (2024): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i2.1

Abstract

Although the agricultural sector supported the economic structure of Bogor Regency, its contribution still needs to be higher compared to other sectors. This condition was caused individual capabilities as an agricultural entrepreneur and the agricultural entrepreneurship ecosystem in Bogor Regency are not conducive. Thus, this study aimed to analyze the interaction of the elements of the agricultural entrepreneurship ecosystem in Bogor Regency. This research used a quantitative approach with descriptive statistical analysis to analyze the relationship between elements of the urban entrepreneurial ecosystem. The locations were selected by purposively selecting areas with the highest agricultural contribution. The analysis used correlation data obtained from a survey of 110 agricultural entrepreneurs with a questionnaire on a Likert scale of 1 – 5. The analysis showed that the correlation value between ecosystem elements tended to be low, indicating that the level of dependence between elements in shaping the agricultural entrepreneurship ecosystem in Bogor Regency was still weak. The analysis also showed that, demand and leadership were central in the interdependent network based on the number and high strength of pathways.
The PENGARUH E-WOM DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK HANASUI MAHASISWA IAIN KENDARI lestari daswan; Tri Desi Lestari; Fauzan Fauzan; Markoni Markoni; Hartini Hartini
Jurnal Manajemen dan Kewirausahaan Vol. 16 No. 2 (2024): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i2.2

Abstract

The purpose of this research is to determine (1) The influence of electronic word of mouth (e-WOM) on the decision to purchase Hanasui cosmetic products among IAIN Kendari students, (2) The influence of price on the decision to purchase Hanasui cosmetic products among IAIN Kendari students, (3) The influence of electronic word of mouth (e-WOM) and price on purchasing decisions for Hanasui cosmetic products among IAIN Kendari students. This research uses a purposive sampling technique. The sample in this study was 75 respondents. The data analysis technique uses multiple linear regression analysis. The results of this research show that e-WOM influences the decision to purchase Hanasui cosmetic products among IAIN Kendari students, price influences the decision to purchase Hanasui cosmetic products among IAIN Kendari students, e-WOM and product price influence the decision to purchase Hanasui cosmetic products among IAIN students Kendari.
PENGARUH DIGITALMARKETING DAN INOVASI PRODUK TERHADAP PENINGKATAN VOLUME PENJUALAN PADA USAHA KECIL DI KOTA MAKASSAR St. Rukaiyah; Syamsuddin Bidol; Derry Suryadi
Jurnal Manajemen dan Kewirausahaan Vol. 16 No. 2 (2024): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i2.4

Abstract

This study aims to determine the effect of digital marketing and product innovation on increasing sales volume in small businesses in Makassar. This study is a quantitative study, using a descriptive analysis method. The population in this study were small business actors in Makassar. The sample in this study amounted to 88 samples based on the equal distribution of each sub-district visited. The data collection technique used a questionnaire with a linear multiple regression analysis technique. The results of this study indicate that digital marketing partially has a positive and significant effect on sales volume, product innovation partially has no positive and insignificant effect on sales volume. Digital marketing and product innovation simultaneously have a positive and significant effect on sales volume. These findings provide information about the need for digital adaptation among small businesses.
ANALISIS PERAN KEPEMIMPINAN CAMAT DALAM MENINGKATKAN KINERJA PEGAWAI PADA KANTOR KECAMATAN KENDARI BARAT Desriani Safitri; Samdin; Hastuti; La Hatani; La Ode Bahana Adam; Aidin Hudani Awasinombu
Jurnal Manajemen dan Kewirausahaan Vol. 16 No. 2 (2024): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i2.5

Abstract

This research aims to find out and analyze the role of the sub-district head's leadership in improving employee performance at the West Kendari sub-district office. The study involved five informants working at the West Kendari Sub-district Office. The research indicators used include: The Interpersonal Role: Figurehead, Leader, Liasion. The Informational Role: Monitor and Dessiminator, Spokes Person. The Decision Making Role: Entrepreneur, Distrubance Handler, Resource Allocation, Negotiator. Additionally, nine questions related to the sub-district head’s leadership role in enchancing employee performance were examined. The analysis employed is Deskriptif Qualitative, utilizing data sourced from informants and documentation from the WestKendari Sub-district Office. The results of this study indicate that the role of the sub-district head’s leadership in improving employee performance, according to Henry Mintzberg’s theory is quite effective. The interpersonal role involves providing direction, motivation, and training to employees. The informational role is executed with openness in listening to employees opinions. Lastly, The decision making role involves engaging employees before making policy decisions.
ANALISIS PENERAPAN DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN Wa Ode Nur Asysyifaa; Juharsah; Isalman; Asrip Putera; Triwulandari Nehru Putri; Windayani
Jurnal Manajemen dan Kewirausahaan Vol. 16 No. 2 (2024): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i2.6

Abstract

This study aims to determine how the application of digital marketing in increasing sales. This study uses a qualitative research type. The informants in this study are shop owners and employees as key informants and one customer as a supporting informant. This research method uses three data collection techniques, namely, interviews, observations, and literature studies. The study was conducted at the Kendari Arshop store. The results of the study show that the Kendari Arshop store is very consistent in using digital marketing. So that it facilitates interactivity, informativeness, personalization, and trends. These conveniences continue to the accuracy of selling price determination, increasing cost efficiency, demand and sales.
PENGARUH KOMPENSASI DAN WORKLIFE BALANCE TERHADAP KINERJA KARYAWAN Nurlaila; Hayat Yusuf; Feliks Anggia Binsar Kristian Panjaitan; Putu Sumarniwati; Rachmat Rialdy Hasan; Harmiaty Bahar
Jurnal Manajemen dan Kewirausahaan Vol. 16 No. 2 (2024): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i2.7

Abstract

The aim of this research is to test and explain (1) the influence of compensation on employee performance, (2) the influence of work-life balance on employee performance and (3) the influence of compensation and work-life balance on employee performance for Bobong City street sweepers. This type of research uses quantitative descriptive. The population of this research is all street sweepers in Bobong City. The population in this study was 39 people. This research uses a survey approach. Data collection was carried out using a questionnaire. The research results show that compensation has a positive and significant effect on employee performance and work-life balance has a positive and significant effect on employee performance. Furthermore, compensation and work-life balance simultaneously have a positive and significant effect on employee performance. Thus, it can be concluded that changes in increasing compensation and work-life balance which are reflected through benefits and involvement contribute positively simultaneously to increasing employee performance as measured through the aspects of quality, timeliness, effectiveness and independence.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI FINANCIAL MANAGEMENT BEHAVIOR PADA UMKM DI KOTA KENDARI Ainun Ardianti Hilyatul A; Dedy Takdir Syaifuddin; Nuryamin Budi; Velentinus Amstrong; Farhan Ramdhani Istianandar; Unika Oktaviani Damau
Jurnal Manajemen dan Kewirausahaan Vol. 16 No. 2 (2024): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i2.8

Abstract

The purpose of this research is to determine factors such as financial knowledge, financial planning, internal locus of control, financial self-efficacy, financial experience, and personality influence the financial management behavior of MSME actors in Kendari City. This research is quantitative research with data collection techniques using questionnaires. The sample used amounted to 96 people distributed to all MSME actors in Kendari City from various MSME sectors. This research uses non-probability sampling technique with accidental sampling. The data analysis technique in this research uses inferential statistical analysis with the help of Smart PLS by conducting several stages of testing the outer model and the inner model. The results of the study show that financial knowledge, financial planning, internal locus of control, financial self-efficacy, financial experience, and personality have a positive and significant effect on the financial management behavior of MSME actors in Kendari City. This is evidenced by the path estimation values for the variables financial knowledge, financial planning, financial self-efficacy, financial experience, and personality, where the path estimation values are positive. Meanwhile, the variable internal locus of control has a negative and insignificant effect on financial management behavior.
PENGARUH KEPEMIMPINAN, DUKUNGAN ORGANISASI DAN KETERLIBATAN KERJA TERHADAP KINERJA SEKRETARIAT KOMISI PEMILIHAN UMUM PROVINSI SULAWESI TENGGARA Farista Septiana; Adnan Hakim; Eliyanti Mokodompit; Laode Asfahyadin Aliddin; Muh. Taufik; Enny Wati
Jurnal Manajemen dan Kewirausahaan Vol. 16 No. 2 (2024): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i2.9

Abstract

This research aims to determine the influence of leadership, organizational support, and work involvement on the performance of the Southeast Sulawesi Provincial General Election Commission Secretariat. The population of this research is all employees of the General Election Commission Secretariat of Southeast Sulawesi Province, totaling 39 people who have the status of State Civil Apparatus. The analysis used is quantitative analysis using Multiple Linear Regression Analysis. The research results show that; (1) Leadership, organizational support and work involvement have a positive and significant effect on the performance of the Southeast Sulawesi Provincial General Election Commission Secretariat; (2) Leadership reflected through directive leadership, supportive leadership, participative leadership, results-oriented leadership, instructive behavior, consultative behavior and delegative behavior has a positive and significant effect on the performance of the Southeast Sulawesi Provincial General Election Commission Secretariat; (3) Organizational support has a positive and significant effect on the performance of the Southeast Sulawesi Provincial General Election Commission Secretariat; (4) Work involvement has a positive and significant effect on the performance of the Southeast Sulawesi Provincial General Election Commission Secretariat.
PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SUNSCREEN AZARINE MELALUI CELEBRITY ENDORSMENT SEBAGAI VARIABEL INTERVENING Annisa Aulia Putri; Alida Palilati; Sinarwaty; Yusuf; Sabri; La Harjoprawiro
Jurnal Manajemen dan Kewirausahaan Vol. 16 No. 2 (2024): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i2.10

Abstract

This research aims to determine the simultaneous and partial influence of Product Quality variables on the decision to purchase Azarine sunscreen through Celebrity Endorsement as an Intervening variable on the social media of the people of Kendari City. The population in this study was all Kendari City residents who had purchased Azarine sunscreen products. The sample in this study was 65 respondents. The sampling technique in this research used accidental sampling. The data collection method in this research is by questionnaire. The instrument tests used are validity and reliability tests. The analysis technique used is Structural Equation Modeling (SEM)-PLS analysis.The research results show that: (1). Product quality has a positive and significant effect on purchasing decisions . (2). Product quality has a positive and significant effect on Celebrity Endorsement. (3). Celebrity Endorsements have a positive and significant effect on purchasing decisions.(4) Product quality has a positive and significant effect on purchasing decisions through celebrity endorsements as an intervening variable
PENGARUH FOOD QUALITY, SERVICE QUALITY, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA MCDONALD’S DI KOTA KENDARI Revi Julianingsih; Patwayati; Nursaban Rommy; Endro Sukotjo; Riski Amalia Madi; Nurul Ittaqullah
Jurnal Manajemen dan Kewirausahaan Vol. 16 No. 2 (2024): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i2.11

Abstract

This research aims to determine the influence of food quality, Service Quality, and Brand image on McDonald's purchasing decisions, to determine the influence of food quality on Mcdonald's purchasing decisions, to determine the influence of Service Quality on Mcdonald's purchasing decisions, to determine the influence of Brand image on Mcdonald's Kendari purchasing decisions. The sampling technique in this research is the Incidental Sampling and Purposive Sampling methods. The total sample in this study was 96 respondents who were Mcdonald's consumers in the city of Kendari. The data analysis used is descriptive analysis and multiple linear regression analysis using SPSS software. Based on the research results that the food quality, Service Quality and Brand image variables together or simultaneously have a positive and significant influence on McDonald's purchasing decisions, the food quality variable partially does not have a positive and significant influence on the decision to return McDonald's products. Furthermore, the Service Quality variable partially has a positive and significant influence on the decision to return McDonald's products and the Brand image variable partially has a positive and significant influence on the decision to return McDonald's products.

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