Prospect: Jurnal Pemberdayaan Masyarakat
Vol. 4 No. 1 (2025): Januari 2025

Empowering the Young Generation with Financial Literacy

Abisono, Firya Qurratu'ain (Unknown)
Sri Hastjarjo (Unknown)
Novita Haryono (Unknown)
Aulia Suminar Ayu (Unknown)
Andrine Prima Afneta Arzil (Unknown)
Diah Kusumawati (Unknown)
Pawito (Unknown)
Hamid Arifin (Unknown)



Article Info

Publish Date
10 Feb 2025

Abstract

Many young people adhere to the principle of YOLO or You Only Live Once, so this is a reason to use personal finances for self-reward or to buy everything they like, especially when they start to have their income. In connection with this situation, Bank Indonesia as the Central Bank has a mission to help increase the financial market deepening to strengthen the effectiveness of Bank Indonesia policies and support national economic financing. Bank Indonesia also wants to create an Indonesian society with a better understanding of financial literacy amidst the increasing enthusiasm of the younger generation to start investing but does not yet have adequate financial investment literacy. From this perspective, our Group Research helps with communication strategy issues related to financial literacy for the younger generation so that the information provided can be disseminated to the right targets and in a way that is easily accepted. Targeting the young generation aged 21-35 years, we held a workshop with the title Financial Literacy: Young, Smart, and Safe in Transactions and Investing as a communication strategy for public literacy to correctly recognize and understand the forms of investment and banking products that suit their character.

Copyrights © 2025






Journal Info

Abbrev

jpm

Publisher

Subject

Humanities Environmental Science Social Sciences

Description

Aim Prospect: Jurnal Pemberdayaan Masyarakat is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related issues. Scope ...