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All Journal Prospect: Jurnal Pemberdayaan Masyarakat Jurnal Komunikasi Massa
Andrine Prima Afneta Arzil
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Arts Humanities Environmental Science Social Sciences

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The Influence of Stress Relief, Escapism, Social Influence, and Accessibility Motives on Binge Watching Intensity Odie Yohandi; Andrine Prima Afneta Arzil
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.90388

Abstract

The discovery of the latest technology, namely the internet, has created increasingly diverse platforms for people to get information and entertainment (new media). One of the entertainment activities that is popular with people today is watching films and serials or dramas from home. Binge watching is a current trend in watching shows, especially among students. This is evidenced by the fact that 90% of the young generation aged 20-33 years have binge watched, and the age group that binge watches most often are those at university or student level. One of the favorite online streaming services is Netflix. Seeing this phenomenon, researchers wanted to know which motives influenced the intensity of students' binge watching This research uses an explanatory quantitative analysis method and  was conducted at Universitas Sebelas Maret. Population chosen in this research is 46.227 active students in Universitas Sebelas Maret. The Slovin formula was used in determining the sample which resulted in a sample of 99 active students and distributed equally to the 4 selected faculties. The following principal research conclusions are drawn from this study, which examines the relationship between the Intensity of Binge Watching on Netflix and the Motives for Binge Watching on Netflix: (1) Stress Relief Motive has a positive and significant effect on Binge Watching Intensity on Netflix; (2) Escapism Motive has no significant effect on Binge Watching Intensity on Netflix; (3) Social Influence Motive has a positive and significant effect on Binge Watching Intensity on Netflix; (4) Accessibility Motive has a positive and significant effect on Binge Watching Intensity on Netflix.
Empowering the Young Generation with Financial Literacy Abisono, Firya Qurratu'ain; Sri Hastjarjo; Novita Haryono; Aulia Suminar Ayu; Andrine Prima Afneta Arzil; Diah Kusumawati; Pawito; Hamid Arifin
Prospect: Jurnal Pemberdayaan Masyarakat Vol. 4 No. 1 (2025): Januari 2025
Publisher : Prospect Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55381/jpm.v4i1.207

Abstract

Many young people adhere to the principle of YOLO or You Only Live Once, so this is a reason to use personal finances for self-reward or to buy everything they like, especially when they start to have their income. In connection with this situation, Bank Indonesia as the Central Bank has a mission to help increase the financial market deepening to strengthen the effectiveness of Bank Indonesia policies and support national economic financing. Bank Indonesia also wants to create an Indonesian society with a better understanding of financial literacy amidst the increasing enthusiasm of the younger generation to start investing but does not yet have adequate financial investment literacy. From this perspective, our Group Research helps with communication strategy issues related to financial literacy for the younger generation so that the information provided can be disseminated to the right targets and in a way that is easily accepted. Targeting the young generation aged 21-35 years, we held a workshop with the title Financial Literacy: Young, Smart, and Safe in Transactions and Investing as a communication strategy for public literacy to correctly recognize and understand the forms of investment and banking products that suit their character.
Co-Authors Abisono, Firya Qurratu'ain Aulia Suminar Ayu Diah Kusumawati Hamid Arifin Novita Haryono Odie Yohandi Pawito Sri Hastjarjo