Pengaruh Teknologi Blockchain Terhadap Model Bisnis Tradisional: Potensi dan Tantangan

Siske Tontong (STIE Jambatan Bulan)
Hugo Prasetyo Winotoatmojo (Universitas Bina Nusantara (Binus))
Clora Widya Brilliana (Sekolah Tinggi Ilmu Ekonomi Mahardhika)
Dyah Ayu Suryaningrum (Universitas Sebelas Maret)
Tribowo Rachmat Fauzan (Universitas Padjadjaran)

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

This study aims to determine the influence of blockchain technology on traditional business models: potential and challenges. Through quantitative methods with a descriptive approach. Data collection techniques used are questionnaires, interviews, observations and written notes. Then analyzed using statistical methods. Descriptive and inferential statistical data analysis methods. The findings in this study are that blockchain technology has significant potential and benefits for traditional businesses, including increasing operational efficiency, data security, transparency and accountability, and reducing operational costs. However, the implementation of blockchain technology is highly dependent on the ability of traditional businesses to overcome several challenges such as regulatory compliance challenges, acceptance and adaptation, smart contract implementation, and interoperability.