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Praktik Green Supply Chain Management (GSCM) pada UKM Clora Widya Brilliana; Imam Baihaqi; Satria Fadil Persada
Jurnal Teknik ITS Vol 9, No 1 (2020)
Publisher : Direktorat Riset dan Pengabdian Masyarakat (DRPM), ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j23373539.v9i1.48112

Usaha Kecil Menengah (UKM) di Indonesia memiliki peran penting dalam banyak aspek ekonomi nasional. Salah satu penyebab polusi industri adalah kehadiran industri skala kecil dalam jumlah yang besar. Bentuk komitmen perusahaan untuk menjaga lingkungan, salah satunya dengan menerapkan rantai pasok yang lebih ramah lingkungan, yang disebut Green Supply Chain Management (GSCM). Namun praktik GSCM belum banyak diterapkan di negara berkembang, khususnya pada UKM. Penelitian ini bertujuan untuk mengetahui sejauh mana praktik GSCM diterapkan di UKM. Dari pengumpulan data menggunakan survei kuesioner didapatkan 41 data responden. Metode yang digunakan adalah analisis deskriptif dengan menghitung rata-rata dan proporsi skor jawaban 4 dan 5 pada setiap item indikator. Hasil penelitian ini didapatkan bahwa UKM manufaktur di Surabaya sudah melakuan beberapa praktik GSCM pada perusahaannya, meskipun tidak secara keseluruhan.

Linkages analysis risk factors of the return process in logistics fast moving consumer goods Evi Yuliawati; Clora Widya Brilliana
Jurnal Sistem dan Manajemen Industri Vol. 6 No. 2 (2022): December
Publisher : Universitas Serang Raya

This study analyzed the linkage of risk factors in the return process of fast-moving consumer good (FMCG) logistics systems. The risk of returning products due to expired, near expiration, order errors and bad stock (damaged) haunts sustainable supply chains in the industry. In four business processes, warehousing, transport/distribution, production/supply and order processing identified twenty-two risk factors that cause the return process. The decision-making and trial evaluation laboratory (DEMATEL) method helps decision-makers simplify causal relationships between twenty-two complex risk factors. Through the depiction of the matrix and the network relationship map, twelve risk factors entered the dispatcher group, namely risk factors that can affect other risk factors that impact the return process on the FMCG logistics system. The result becomes a reference for decision makers to prioritize risk factors management that have a relationship with other risk factors, because the impact obtained will be maximal.

Performance Evaluation of Logistics Service Provider (LSP) in FMCG Companies Using Physical Distribution Service Quality (PDSQ) Dimension: Case Study Evi Yuliawati; Clora Brilliana; Nur Rahmawati; Dian Trihastuti
Journal of Applied Engineering and Technological Science (JAETS) Vol. 5 No. 1 (2023): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v5i1.1997

Increasingly fierce business competition requires companies to be able to meet customer desires on time, in the right amount and in the right quality. FMCG XXX Company is a skin care product manufacturing company that focuses on production activities. Therefore, the company transfers product distribution activities to customers (distributors) to Logistics Service Providers (LSP). FMCG XXX hold consumer’s satisfaction in the highest regard. Along with the increasing number of activities being diverted, FMCG XXX companies aim to evaluate LSP performance through appropriate indicators. The indicators evaluated in this study adopt dimensions in Physical Distribution Service Quality (PDSQ) which consist of three dimensions, namely timeliness, availability and condition. Based on the results of the study, 13 indicators were obtained that FMCG XXX Company used to evaluate LSP performance. In general, around 69% of LSP's actual performance has been able to meet the targets set by the company, where two indicators are able to exceed the target and seven indicators are in accordance with the target. However, the company still has to focus on four indicators that have negative deviations because the actual performance value is less than the target set by the company. Negative indicators come from the availability and condition dimensions. The company coordinates with LSP to design improvement projects in order to improve actual performance according to the company's targets.

The Influence of Brand Identity on Purchasing Decisions with Price as a Moderating Variable Clora Widya Brilliana; Nugroho Djati Satmoko; Endang Shyta Triana; Muhamad Masrur; Elvina Safitri
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9617

Peneliti meyakini bahwa identitas merek yang baik dapat menghasilkan citra yang baik terhadap produk yang dimiliki, antara lain kesan pertama yang baik, kualitas produk, citra produk, dan lain sebagainya yang dapat menarik perhatian calon konsumen sehingga dapat segera memutuskan melakukan pembelian. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksplanatori yang menggunakan data primer dengan metode pengumpulan kuesioner yang berisi 14 item pertanyaan yang meliputi 6 item pertanyaan mengenai Identitas Merek, 4 item pertanyaan mengenai Keputusan Pembelian, dan 4 item pertanyaan mengenai variabel Harga. Kuesioner berjumlah 14 item berisi 4 kolom pilihan ganda berupa setuju, sangat setuju, normal/sedang, tidak setuju, dan sangat tidak setuju. Kuesioner terlebih dahulu diuji validitasnya, diuji reliabilitasnya, dan apabila memenuhi syarat maka dilakukan uji Koefisien Jalur untuk mengetahui arah hubungan dan ada tidaknya pengaruh variabel Independen dalam hal ini Identitas Merek. variabel tersebut signifikan terhadap variabel Dependen dalam hal ini Keputusan Pembelian. Alat analisis yang digunakan dalam penelitian ini adalah smart PLS 4.0. Hasil artikel ini menunjukkan variabel Identitas Merek dapat mempunyai hubungan positif dan pengaruh signifikan terhadap Keputusan Pembelian karena nilai P-Values bernilai positif dan berada dibawah tingkat signifikansi 0,05 yaitu 0,027. Selain itu peneliti juga berpendapat bahwa variabel Harga dapat memperkuat pengaruh variabel Identitas Merek terhadap Keputusan Pembelian karena Identitas Merek dapat menarik perhatian konsumen, memberikan kesan pertama yang baik pada konsumen, melambangkan kualitas produk, dan lain sebagainya. Hal tersebut akan mampu memperkuat pengaruhnya terhadap Keputusan Pembelian jika diiringi dengan harga yang terjangkau. Identitas merek yang baik dan harga produk yang terjangkau merupakan kolaborasi sempurna untuk mempengaruhi keputusan pembelian secara signifikan. Berdasarkan hal tersebut maka peneliti memutuskan untuk menyebarkan kuisioner mengenai hal tersebut yang telah teruji validitas dan reliabilitasnya menunjukkan hasil yang positif dan pengaruh yang signifikan pada baris kedua tabel Path Coefisien dengan nilai P-Values sebesar 0,000 L lebih kecil dari tingkat signifikansi 0,05 dan lebih signifikan dibandingkan pengujian langsung. 0,027. Dengan demikian hipotesis pertama dan kedua dalam penelitian ini dapat diterima.

Evaluation Of Relationship Causes Of The Return Process In The Supply Chain Of The Textile Industry Yuliawati, Evi -; Putri, Vitara Injang Ridhani Ferninda; Brilliana, Clora Widya
Jurnal Manajemen Industri dan Logistik Vol 6, No 1 (2022): page 01 - 176
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i1.982

This research focuses on the return process, the process where consumers decide to return the product after receiving an order or after making a purchase. This incident is not desired by the company, because it has the potential to reduce profits and consumer loyalty. However, the company is aware that the return process cannot be avoided. So this research aims to evaluate the factors that have the potential to cause the return process by using the Interpretive Structural Modeling (ISM) Methodology. This research case study was conducted on a textile company that serves orders for school uniforms, office uniforms, moslem clothes, etc. Nine factors were identified, that are: off-season, overstock, delivery error, incorrect size, incorrect color, quality issue, change mind, damaged item, and incorrect product, which are the reasons consumers carry out the return process. The results of the ISM-based model and MICMAC analysis mapping show that the quality issue factor is the key reason for consumers to make the return process. The strategy of handling presses return in connection with these factors is carried out by developing a system that supports customer support work to maintain consumer loyalty. Through the ISM methodology, companies can simplify complex problems, so they focus on the factors that are the root of the problem to be able to design strategies to deal with them.

Perancangan Program Kerja dan Pendampingan Numerasi untuk Peserta Didik SD Yapita Kota Surabaya Evi Yuliawati; Benita Amadea Nathania; Dela Reza Neo Wardiana; Musyasaroh Musyasaroh; Ervika Aprilia Rahmawati Buchori; Siti Nabilah; Clora Widya Brilliana
I-Com: Indonesian Community Journal Vol 4 No 4 (2024): I-Com: Indonesian Community Journal (Desember 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v4i4.5540

Mastery of numeracy by elementary school student is very important because it will be the foundation for them in understanding more complex mathematical concepts in the future. The Teaching Campus Program, which is part of the Independent Learning Independent Campus (MBKM) policy, also plays a role in improving numeracy learning for elementary school student. This study aims to design a strategy to determine a work program to help students improve their numeracy skills at SD Yapita Surabaya in the Teaching Campus Program. The data were collected using observation and assessment tests. This analysis resulted in numeracy work programs such as Math Cobra Sprint, Additional Lessons, Teams Games Tournaments, Count Your Cookies!, and Multiplication Wheel. After conducting various numeracy work programs, teaching activities have shown an improvement in the learning process at SD Yapita Surabaya. Students become more interested in learning and more open to critical thinking when using learning media, both technology-based and non-technology-based. The work program has increased students' interests and skills, especially numeracy.

Evaluation Of Relationship Causes Of The Return Process In The Supply Chain Of The Textile Industry Yuliawati, Evi -; Putri, Vitara Injang Ridhani Ferninda; Brilliana, Clora Widya
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 1 (2022): page 01 - 176
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i1.982

This research focuses on the return process, the process where consumers decide to return the product after receiving an order or after making a purchase. This incident is not desired by the company, because it has the potential to reduce profits and consumer loyalty. However, the company is aware that the return process cannot be avoided. So this research aims to evaluate the factors that have the potential to cause the return process by using the Interpretive Structural Modeling (ISM) Methodology. This research case study was conducted on a textile company that serves orders for school uniforms, office uniforms, moslem clothes, etc. Nine factors were identified, that are: off-season, overstock, delivery error, incorrect size, incorrect color, quality issue, change mind, damaged item, and incorrect product, which are the reasons consumers carry out the return process. The results of the ISM-based model and MICMAC analysis mapping show that the quality issue factor is the key reason for consumers to make the return process. The strategy of handling presses return in connection with these factors is carried out by developing a system that supports customer support work to maintain consumer loyalty. Through the ISM methodology, companies can simplify complex problems, so they focus on the factors that are the root of the problem to be able to design strategies to deal with them.

Pengaruh Teknologi Blockchain Terhadap Model Bisnis Tradisional: Potensi dan Tantangan Siske Tontong; Hugo Prasetyo Winotoatmojo; Clora Widya Brilliana; Dyah Ayu Suryaningrum; Tribowo Rachmat Fauzan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.7127

This study aims to determine the influence of blockchain technology on traditional business models: potential and challenges. Through quantitative methods with a descriptive approach. Data collection techniques used are questionnaires, interviews, observations and written notes. Then analyzed using statistical methods. Descriptive and inferential statistical data analysis methods. The findings in this study are that blockchain technology has significant potential and benefits for traditional businesses, including increasing operational efficiency, data security, transparency and accountability, and reducing operational costs. However, the implementation of blockchain technology is highly dependent on the ability of traditional businesses to overcome several challenges such as regulatory compliance challenges, acceptance and adaptation, smart contract implementation, and interoperability.

Linkages analysis risk factors of the return process in logistics fast moving consumer goods Yuliawati, Evi; Brilliana, Clora Widya
Jurnal Sistem dan Manajemen Industri Vol. 6 No. 2 (2022): December
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jsmi.v6i2.4736

This study analyzed the linkage of risk factors in the return process of fast-moving consumer good (FMCG) logistics systems. The risk of returning products due to expired, near expiration, order errors and bad stock (damaged) haunts sustainable supply chains in the industry. In four business processes, warehousing, transport/distribution, productÂion/supply and order processing identified twenty-two risk factors that cause the return process. The decision-making and trial evaluation laboratory (DEMATEL) method helps decision-makers simplify causal relationships between twenty-two complex risk factors. Through the depiction of the matrix and the network relationship map, twelve risk factors entered the dispatcher group, namely risk factors that can affect other risk factors that impact the return process on the FMCG logistics system. The result becomes a reference for decision makers to prioritize risk factors management that have a relationship with other risk factors, because the impact obtained will be maximal.

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