Budimas : Jurnal Pengabdian Masyarakat
Vol. 6 No. 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat

PELATIHAN INTEGRASI DIGITALISASI DAN KOMUNIKASI BISNIS BAGI PELAKU UMKM IKATAN PENGUSAHA MUSLIMAH INDONESIA (IPEMI) KOTA SEMARANG

Hendriyani, Ida (Unknown)
Zusrony, Edwin (Unknown)
Anzie, Luthfy Purnanta (Unknown)
Santoso, Agustinus Budi (Unknown)
Widyaningsih, Dewi (Unknown)

Article Info

Publish Date
17 Nov 2024

Abstract

The government and stakeholders are concentrating on digital business integration within the SME sector to enhance economic independence. Training for SME partners within the IPEMI community in Semarang city, informed by preliminary surveys and interviews concerning competency development requirements. The swift digital business transformation following the COVID-19 epidemic has altered business operations. The program comprises three sessions: adopting Google Trends in small and medium-sized enterprises, integrating digital business via websites, and enhancing product branding through business communications. Fourteen members of IPEMI from UKM participated in this service activity in Semarang. Consequently, participants might improve their proficiency, achieving post-test scores over 80%.

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Journal Info
Budimas : Jurnal Pengabdian Masyarakat
Website

Abbrev

JAIM

Publisher

STIE AAS Surakarta

Subject

Religion Humanities Economics, Econometrics & Finance Social Sciences Other

Description

Jurnal Pengabdian Masyarakat BUDIMAS diterbitkan 2 (dua) kali setahun (April dan Oktober) oleh LPPM STIE AAS. Terbit pertama pada bulan Oktober 2019. BUDIMAS memuat hasil pengabdian kepada masyarakat dalam segala bidang. Editor mengundang para akademisi dan praktisi terkait (Perguruan Tinggi, ...