Garuda - Garba Rujukan Digital

Enhancing Product Innovation Through Digital Value Resonance: Technology Readiness Luthfy Purnanta; Agustinus Budi Santoso; Roymon Panjaitan; Edwin Zusrony
Relevance: Journal of Management and Business Vol. 5 No. 1 (2022)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (609.849 KB)

This study intends to investigate technology readiness and the proficient to strive digitally for various offerings across digital value resonance, primarily for small medium enterprises. Questionnaires and interviews were used to gather data from 204 small and medium-sized businesses. SEM-PLS approaches are used to evaluate the impact of information with a trajectory moderated by digital value resonance on product innovation. The findings demonstrated that the digital value resonance managed to avoid the link between technological preparedness and product innovation enhancement. The advantages of this study are in the synthesizing of proposed digital value resonance variables from the results of resource-based view theory propositions, which aids in connecting previous researcher gaps and adds to a new concept that can configure digital value at the level of competition and increase MSME innovation products.

PENGARUH KUALITAS LAYANAN TERHADAP CITRA PERUSAHAAN, KEPUASAN DAN LOYALITAS PELANGGAN (Studi pada Nasabah Pengguna Produk Tabungan BCA di wilayah Rungkut Mapan, Surabaya) Luthfy Purnanta Anzie; Zainul Arifin
Profit: Jurnal Adminsitrasi Bisnis Vol. 9 No. 2 (2015): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

The purpose of this research was to investigate and explain the significant effect of service quality on corporate image, service quality on customer satisfaction, service quality on customer loyalty, corporate image on customer loyalty, corporate image on customer satisfaction and to customer satisfaction on customer loyalty. This research is an explanatory research that explains the causal relationships between variables by using a quantitative approach. Generalized Structured Component Analysis (GSCA) is used as a method of data analysis, accompanied by hypothesis testing to determine significant effect on the variables that have been determined. Population taken as many as 55 customers who live in the area BCA Rungkut Mapan, Surabaya. The technique used is to provide keuisioner to respondents. The results of this study are of six hypotheses, there is a hypothesis that is rejected is no significant effect of service quality on customer loyalty. Limitation in this research is the narrowness of the region and at least a population sample. So for the next study is expected to extend coverage and increase the study sample, which made a research will be better.Â Â

The Use of a Marketing Communication Strategy By English Cafe Semarang in Building Brand Awareness Ida Hendriyani; Athiyah Salwa; Luthfy Purnanta Anzie
Surakarta English and Literature Journal Vol 5 No 2 (2022): Volume 5 Number 2 August 2022
Publisher : Faculty of Language and Literature, University of Surakarta

The business world has overgrown, creating fierce competition among English course institutions in Indonesia. The marketing communication strategy becomes vital for these institutions in informing about the products and the brands to form market perceptions of the services offered and to build brand awareness. The success of a marketing communication strategy of a business can be measured by its brand awareness among the market audiences. English Café is an English course institution in Semarang City that has the concept of making a café a supporting tool and a convenient place for studying and practicing English. Our research aims to explore its marketing communication strategy and measure its brand awareness among the samples taken from Semarang citizens, including its students and others. The qualitative method is used in the analysis with a descriptive data presentation. The tools include observations, interviews, questionnaires, and documentation. The researcher found the data result, there were 43 respondents; 12 respondents recognized English Café as an English course institution in Semarang. It was called Top of Mind which had a percentage of 27.91%. They had built the Top of Mind level of brand awareness for English Café Semarang. The researcher found 22 respondents who recalled the English Café brand without the aid of recall when they needed the English Café course program. It was called Brand Recall which had a percentage of 51.17%. In the last finding, the researcher got 9 respondents who were unaware of the English Café brand as an English course institution in Semarang. It was called Unaware of Brand which had a percentage of 20.93%.

Analisis Perceived Usefulness, Perceived Ease of Use dan Perceived Risk Terhadap Minat Penggunaan Pembayaran Digital Quick Response Indonesia Standard (QRIS) Pada Pelaku UMKM Edwin Zusrony; Luthfy Purnanta Anzie; Pindo Asti; Gibson Manalu; Ivan Permana; Tri Imaliya
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 1 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i1.1211

The research aims to measure and determine the effect of perceived usefulness, perceived ease of use, and perceived risk on the interest in using QRIS digital payments by MSME actors in Salatiga City, Central Java Province. Data collection uses Google Forms with a Likert scale. The sample that will be used is 60 MSME respondents in the city of Salatiga with a non-probability sampling technique of the convenience sampling type, namely because of the ease of obtaining data. Data analysis used multiple linear regression methods and was processed using SPSS 26.0. The results of the study show that the variables perceived usefulness, perceived ease of use, and perceived risk have a significant influence on the interest in using QRIS digital payments by MSME actors in Salatiga City and the perceived usefulness variable has a dominant effect on the interest in using QRIS digital payments by MSME actors in Salatiga City, Central Java Province.

Utilizing Financial Technology, Financial Literacy, and Financial Self-Efficacy in Achieving Generation Zoomer’s Financial Inclusion Zusrony, Edwin; Anzie, Luthfy Purnanta; Manalu, Gibson; Permana, Ivan; Asti, Pindo; Imaliya, Tri
Target : Jurnal Manajemen Bisnis Vol 6 No 1 (2024): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v6i1.4073

Economic development in the digital era is very rapid, which also encourages people to gain access to financial product services called financial inclusion. The growing population in Indonesia, which is dominated by generation Z, makes financial inclusion very important for those of productive age. This research aims to determine the influence of financial technology, financial literacy and financial self-efficacy on financial inclusion. The population is generation Z in the city of Semarang, a total of 60 respondents taken using purposive sampling techniques. Data collection uses a questionnaire with Likert scale parameters. The data analysis technique uses multiple linear regression and is processed using SPSS version 29 software. Research findings show that the variables financial technology, financial literacy and financial self-efficacy have a positive and significant influence on financial inclusion. Based on these findings, it shows that the better the knowledge related to financial technology, financial literacy and financial self-efficacy, the better the financial inclusion will be.

PELATIHAN INTEGRASI DIGITALISASI DAN KOMUNIKASI BISNIS BAGI PELAKU UMKM IKATAN PENGUSAHA MUSLIMAH INDONESIA (IPEMI) KOTA SEMARANG Hendriyani, Ida; Zusrony, Edwin; Anzie, Luthfy Purnanta; Santoso, Agustinus Budi; Widyaningsih, Dewi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i3.15445

The government and stakeholders are concentrating on digital business integration within the SME sector to enhance economic independence. Training for SME partners within the IPEMI community in Semarang city, informed by preliminary surveys and interviews concerning competency development requirements. The swift digital business transformation following the COVID-19 epidemic has altered business operations. The program comprises three sessions: adopting Google Trends in small and medium-sized enterprises, integrating digital business via websites, and enhancing product branding through business communications. Fourteen members of IPEMI from UKM participated in this service activity in Semarang. Consequently, participants might improve their proficiency, achieving post-test scores over 80%.

STUDY OF GEN Z ACCEPTANCE ANALYSIS IN USING DIGITAL QUICK RESPONSE INDONESIA STANDARD (QRIS) AS A DIGITAL TRANSACTION TOOL Anzie, Luthfy Purnanta; Manalu, Gibson; Savitri, Sherly Dwi Ditzi; Putri, Ramadhani Oktaviana; Zusrony, Edwin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15332

This study aims to clarify the relationship between perceived usefulness and perceived ease of use on behavioral intention, with the attitude towards using the QRIS application serving as a mediator. This study focuses on examining the adoption of QRIS as a digital transaction tool among Gen Z. This study utilizes a quantitative approach, involving a sample of 150 Gen Z participants from Central Java Province, chosen through purposive sampling and assessed via a questionnaire instrument. The findings suggest that the perceived usefulness and ease of use significantly impact Gen Z's intention to engage with the QRIS application. Further data suggest that the perceived ease of use does not have a significant impact on attitudes regarding the utilization of variables. This study investigates the application of QRIS technology as a digital payment system through the framework of the Technology Acceptance Model (TAM), focusing on individuals from Generation Z aged 18-25 in Central Java. The findings of the study reveal a favorable impact of perceived utility, perceived ease of use, and attitude towards usage on the behavioral intention regarding the QRIS application. The findings reveal a preference among Generation Z for utilizing digital payment transactions through the QRIS application.

STUDY OF GEN Z ACCEPTANCE ANALYSIS IN USING DIGITAL QUICK RESPONSE INDONESIA STANDARD (QRIS) AS A DIGITAL TRANSACTION TOOL Anzie, Luthfy Purnanta; Manalu, Gibson; Savitri, Sherly Dwi Ditzi; Putri, Ramadhani Oktaviana; Zusrony, Edwin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15332

This study aims to clarify the relationship between perceived usefulness and perceived ease of use on behavioral intention, with the attitude towards using the QRIS application serving as a mediator. This study focuses on examining the adoption of QRIS as a digital transaction tool among Gen Z. This study utilizes a quantitative approach, involving a sample of 150 Gen Z participants from Central Java Province, chosen through purposive sampling and assessed via a questionnaire instrument. The findings suggest that the perceived usefulness and ease of use significantly impact Gen Z's intention to engage with the QRIS application. Further data suggest that the perceived ease of use does not have a significant impact on attitudes regarding the utilization of variables. This study investigates the application of QRIS technology as a digital payment system through the framework of the Technology Acceptance Model (TAM), focusing on individuals from Generation Z aged 18-25 in Central Java. The findings of the study reveal a favorable impact of perceived utility, perceived ease of use, and attitude towards usage on the behavioral intention regarding the QRIS application. The findings reveal a preference among Generation Z for utilizing digital payment transactions through the QRIS application.

PELATIHAN INTEGRASI DIGITALISASI DAN KOMUNIKASI BISNIS BAGI PELAKU UMKM IKATAN PENGUSAHA MUSLIMAH INDONESIA (IPEMI) KOTA SEMARANG Hendriyani, Ida; Zusrony, Edwin; Anzie, Luthfy Purnanta; Santoso, Agustinus Budi; Widyaningsih, Dewi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i3.15445

The government and stakeholders are concentrating on digital business integration within the SME sector to enhance economic independence. Training for SME partners within the IPEMI community in Semarang city, informed by preliminary surveys and interviews concerning competency development requirements. The swift digital business transformation following the COVID-19 epidemic has altered business operations. The program comprises three sessions: adopting Google Trends in small and medium-sized enterprises, integrating digital business via websites, and enhancing product branding through business communications. Fourteen members of IPEMI from UKM participated in this service activity in Semarang. Consequently, participants might improve their proficiency, achieving post-test scores over 80%.

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