Dinasti International Journal of Education Management and Social Science
Vol. 6 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru

The Effect of Beauty Privilege on the Recruitment Process of Hotel Employees in Bali

Purnomo Loanata, Cahyo (Unknown)
Gusti Agung Gede Witarsana, I (Unknown)
Uttari Pitanatri, Made (Unknown)



Article Info

Publish Date
07 Feb 2025

Abstract

The purpose of this research is to see how beauty privilege affects the hiring process in Bali's hospitality industry as the industry plays an important role in the regional economy and the selection of high-quality human resources is crucial to the quality of service provided. The research method is qualitative, using phenomenological study, descriptive analysis and interviews. The research involved interviews and literature study with hospitality professionals, including managers and human resource management staff. The results showed that while beauty privilege may be considered when selecting candidates for employment, especially for guest-facing jobs, factors such as attitude, ability and knowledge (ASK) remain the most important. Practitioners agree that if a candidate has the necessary abilities, physical appearance is not important. Also, while appearance may be beneficial, the main focus remains on abilities that support performance and fit the company culture. The emphasis on professional demeanor and technical ability demonstrates this. To reduce biases related to physical appearance in the hospitality industry, this research suggests that recruitment standards should be more fair and inclusive.

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Journal Info

Abbrev

DIJEMSS

Publisher

Subject

Education

Description

Dinasti International Journal of Education Management and Social Science (DIJEMSS) is the scientific journal of educational and social science research published since 2019 by Dinasti Publisher. Dinasti International Journal of Education Management and Social Science (DIJEMSS) articles which ...