Jurnal Pengabdian Mandiri
Vol. 4 No. 2: Februari 2025

PENGEMBANGAN KEWIRAUSAHAAN BERBASIS POTENSI LOKAL UNTUK MASYARAKAT PANTAI BALE BALE KOTA BATAM, KEPULAUAN RIAU

V Ade Arianto CP (Unknown)
Merline Julianti (Unknown)
Daris Purba (Unknown)
Nasruji (Unknown)
Elli Widia (Unknown)
Hendri Kremer (Unknown)

Article Info

Publish Date
25 Feb 2025

Abstract

Pantai Bale Bale Nongsa, located in Batam, Indonesia, has abundant local potential but faces challenges in optimizing its resources for sustainable development. This study aimed to enhance entrepreneurship through financial literacy, local product development, and digital marketing strategies for the community. A participatory descriptive approach involving surveys, training, and mentoring was employed. Results demonstrated significant improvements in financial literacy, local product diversification, and online marketing capabilities, leading to increased daily incomes for some micro-entrepreneurs. This program highlights the importance of integrating financial literacy, product innovation, and digital marketing to empower coastal communities sustainably.

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Journal Info
Jurnal Pengabdian Mandiri
Website

Abbrev

JPM

Publisher

bajang Institute

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences Other

Description

Jurnal Pengabdian Mandiri and with printed version of ISSN:2809-8889 and the online version of ISSN:2809-8579 accomodates original research, or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches that ...