Journal of English Language, Literature, and Teaching (J-ELLiT)
Vol 7, No 2 (2023): Vol 7, No 2 (2023)

KRABBY KRONICLE – A COMEDIC EPISODE OF SPONGEBOB SQUAREPANTS TO CRITICIZE THE PRACTICE OF YELLOW JOURNALISM

Adyatma, Adham (Unknown)
Eliyanah, Evi (Unknown)
Chotib, Mochamad Nasrul (Unknown)



Article Info

Publish Date
03 Mar 2025

Abstract

Cartoons as a medium of social criticism have been increasingly popular for the last decades. Famous cartoons targeting adult audiences like South Park and The Simpsons heavily tackle the politics and events in the USA. Children’s cartoons can be equally critical and political. However, scant scholarship still explores the political dimension of children's cartoons. This study aims at filling the scholarly lacuna by looking at how SpongeBob SquarePants, a cartoon dedicated to children, conveys its political message, specifically examining the Krabby Kronicle episode (2008); this article demonstrates that the episode heavily criticizes the practice of yellow journalism through the use of allegory. The allegory is utilized in the narrative to deliver the political message as they try to compare the practice of yellow journalism in the Krabby Kronicle episode and the actual practice of yellow journalism. The allegory is supported by the cinematic (mise-en-scene) aspect of the episode to make the narrative not only entertaining but also make the message believable.

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Journal Info

Abbrev

jellit

Publisher

Subject

Description

-ELLiT (Journal of English Language, Literature, and Teaching) is a peer-reviewed journal dedicated to promoting the studies of English language, English literature, and English language teaching. It publishes conceptually and/or empirically based studies in those three major ...