Jurnal Ilmiah Ekotrans & Erudisi (JIEE)
Vol. 4 No. 2 (2024): December 2024

Consumer Buying Interest in The Sale of Scallop Products

Sasongko, Dimas Bayu (Unknown)
Prayoto, Prayoto (Unknown)
Rahardjo, R. Sugeng (Unknown)
Surahmat, Djoko (Unknown)
Wartini, Sri (Unknown)
Azhar, Awwala Maulidya (Unknown)

Article Info

Publish Date
28 Dec 2024

Abstract

This study aims to analyze consumer buying interest in scallop products produced by PT. ILM. The factors studied include product quality, product image, product price, and consumer confidence. The research method used is a qualitative descriptive method with a survey approach. Data was obtained through observation, interviews, and the distribution of questionnaires to consumers. The results of the study show that product quality, brand image, and price have a significant influence on consumer buying interest. Most consumers have a positive perception of PT. ILM, which is reflected in their high level of satisfaction and loyalty. Therefore, companies need to maintain

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Journal Info
Jurnal Ilmiah Ekotrans & Erudisi (JIEE)
Website

Abbrev

JIEE

Publisher

Universitas Ekasakti

Subject

Decision Sciences, Operations Research & Management Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

An objective of the Jurnal Ilmiah Ekotrans & Erudisi is to promote the wide dissemination of the results of systematic scholarly inquiries into the broad field of public administration, Governance and Social Sciences. Jurnal Ilmiah Ekotrans & Erudisi is intended to be the journal for publishing ...