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All Journal Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Jurnal Ilmiah Ekotrans & Erudisi (JIEE)
Azhar, Awwala Maulidya
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Consumer Buying Interest in The Sale of Scallop Products Sasongko, Dimas Bayu; Prayoto, Prayoto; Rahardjo, R. Sugeng; Surahmat, Djoko; Wartini, Sri; Azhar, Awwala Maulidya
Jurnal Ilmiah Ekotrans & Erudisi Vol. 4 No. 2 (2024): December 2024
Publisher : LPPM Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69989/8wm7qt18

Abstract

This study aims to analyze consumer buying interest in scallop products produced by PT. ILM. The factors studied include product quality, product image, product price, and consumer confidence. The research method used is a qualitative descriptive method with a survey approach. Data was obtained through observation, interviews, and the distribution of questionnaires to consumers. The results of the study show that product quality, brand image, and price have a significant influence on consumer buying interest. Most consumers have a positive perception of PT. ILM, which is reflected in their high level of satisfaction and loyalty. Therefore, companies need to maintain
Pengaruh Brand Awareness Terhadap Keputusan Pembelian Produk Frozen Food PT. ILM Azhar, Awwala Maulidya; Dewi Alima Nostalia; Dimas Bayu Sasongko
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 4 No. 1 (2025): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v4i1.245

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand awareness atau kesadaran merek terhadap keputusan pembelian produk frozen food PT. ILM. Faktor-faktor yang diteliti meliputi indikator yang mempengaruhi brand awareness diantaranya Recall, Recognition, Purchase, dan Consumption. Serta tingkatan (piramida) brand awareness yaitu Top of mind, Brand Recall, Brand Recognition, dan Unware of Brand. Metode penelitian yang digunakan adalah metode kuantitatif analisis regresi linier sederhana dengan pendekatan survei. Data diperoleh melalui observasi, wawancara, dan penyebaran kuesioner kepada konsumen. Hasil penelitian menunjukkan bahwa brand awareness atau kesadaran merek memiliki pengaruh signifikan terhadap keputusan pembelian konsumen. Sebagian besar konsumen memiliki persepsi positif terhadap produk frozen food PT. ILM, yang tercermin dari tingginya tingkat kepuasan dan loyalitas mereka. Oleh karena itu, perusahaan perlu mempertahankan brand awraeness di mata konsumen karena sangat berpengaruh terhadap keputusan pembelian produk frozen food PT. ILM.
Co-Authors Dewi Alima Nostalia Dimas Bayu Sasongko Prayoto Prayoto Rahardjo, R. Sugeng Sasongko, Dimas Bayu Sri Wartini Surahmat, Djoko