<![CDATA[Changes in lifestyles and increased access to digital media and online marketing have caused adolescents in society to become more vulnerable to the influence of advertising and marketing strategies designed according to their desires and preferences. Psychological aspects, such as individual personality, attitudes, values, and motivations play an important role in determining adolescents' responses to advertising on social media. This study aims to analyze the extent to which advertisements that appear on social media affect adolescent behavior in making purchase decisions. The method used in this study is qualitative research equipped with literature review and interviews, with a location in Pesantren District, Kediri City. Some of the reasons that make teenagers interested in buying products advertised on social media include ratings, positive comments, availability of funds, discount offers, and attractive price promotions. This causes teenagers to feel interested in advertisements on social media. Therefore, it is important to engage advertising ethics, religious values, and educational institutions in an effort to prevent misleading, dishonest, or even potentially harmful advertising.]]>
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