Jurnal Riset Manajemen
Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)

Pengaruh Kualititas Pelayanan dan Kepuasan terhadap Loyalitas Pelanggan dengan Inovasi Produk sebagai Variabel Intervening pada Aciak Mart

Chintya Ones Charli (Unknown)
Syifa Syai Ramadhani (Unknown)
Arya Garin Nugraha (Unknown)
Rini Desriyanti (Unknown)
Ainil Husna Chan (Unknown)

Article Info

Publish Date
11 Feb 2025

Abstract

The aim of this research is to analyze the influence of service quality and satisfaction on customer loyalty with product innovation as an intervening variable with a sample of 50 at Aciak Mart, Padang City, West Sumatra. This type of research is explanatory research. The method used is data collection using a questionnaire. SmartPls analysis method.

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Journal Info
Jurnal Riset Manajemen
Website

Abbrev

jurma

Publisher

INSTITUT TEKNOLOGI DAN BISNIS SEMARANG

Subject

Decision Sciences, Operations Research & Management

Description

Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan ...