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Ainil Husna Chan
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Decision Sciences, Operations Research & Management

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Pengaruh Kualititas Pelayanan dan Kepuasan terhadap Loyalitas Pelanggan dengan Inovasi Produk sebagai Variabel Intervening pada Aciak Mart Chintya Ones Charli; Syifa Syai Ramadhani; Arya Garin Nugraha; Rini Desriyanti; Ainil Husna Chan
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.3038

Abstract

The aim of this research is to analyze the influence of service quality and satisfaction on customer loyalty with product innovation as an intervening variable with a sample of 50 at Aciak Mart, Padang City, West Sumatra. This type of research is explanatory research. The method used is data collection using a questionnaire. SmartPls analysis method.
Co-Authors Arya Garin Nugraha Bayu Pratama Azka Charli, Chintya Ones M. Afuan Rini Desriyanti Syifa Syai Ramadhani