Golden Ratio of Marketing and Applied Psychology of Business
Vol. 5 No. 2 (2025): February - June

Optimizing Service Delivery for Customer Satisfaction: Qualitative Study from PT. Bank Syariah Indonesia, Tbk Dumai Branch Office, Indonesia

Lastri, Novelma (Unknown)
Hartutik, Dwi (Unknown)
Musdiana, Andi Desy (Unknown)
Suherman, S. (Unknown)



Article Info

Publish Date
07 Mar 2025

Abstract

This study measures customer satisfaction with service at the PT Bank Syariah Indonesia, Tbk, Dumai Branch Office. Service quality and customer satisfaction are two key research indicators. The author employs a qualitative descriptive research approach. The use of qualitative data characterizes qualitative descriptive research. Qualitative descriptive data analysis is frequently used to examine social events, phenomena, or circumstances. The findings of this study show that Bank Syariah Indonesia's Tellers and Customer Service actively assist customers in carrying out services and transactions at the bank. Bank personnel do anything consumers want when they want to open an account, send money, or save money. Islamic banking must demonstrate developments in the growth of its business lines to recognize the issues faced by national Islamic banking, which aspires to increase banking swiftly.

Copyrights © 2025






Journal Info

Abbrev

grmapb

Publisher

Subject

Economics, Econometrics & Finance

Description

Golden Ratio of Marketing and Applied Psychology of Business (GRMAPB) with e-ISSN 2776-6349 publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, Golden Ratio of Marketing and Applied ...