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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Golden Ratio of Marketing and Applied Psychology of Business SIMBOL : Jurnal Administrasi Publik dan Pemerintahan Golden Ratio of Data in Summary Jurnal Administrasi Publik dan Bisnis (JaPaBis) Innovative: Journal Of Social Science Research
Hartutik, Dwi
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Strategi Pengembangan Usaha Bolu Kemojo Usaha Bunda Pelintung Musdiana, Andi Desy; Aditiya, Variza; Hartutik, Dwi; Suherman
Jurnal Administrasi Publik dan Bisnis Vol 6 No 2 (2024): September
Publisher : LPPM STIA Lancang Kuning Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36917/japabis.v6i2.174

Abstract

Bolu Kemojo is one of the traditional foods typical of Riau Province that still survives amidst changes in the tastes of modern society. This study aims to analyze the business development strategy of Bolu Kemojo carried out by Usaha Bunda Pelintung located in Dumai City. This study uses a qualitative descriptive method with a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis approach to determine the strengths, weaknesses, opportunities, and threats faced by this business. The results of this study indicate that market development strategies and product innovation are the right steps to increase business competitiveness amidst increasingly tight competition.
Optimizing Service Delivery for Customer Satisfaction: Qualitative Study from PT. Bank Syariah Indonesia, Tbk Dumai Branch Office, Indonesia Lastri, Novelma; Hartutik, Dwi; Musdiana, Andi Desy; Suherman, S.
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i2.975

Abstract

This study measures customer satisfaction with service at the PT Bank Syariah Indonesia, Tbk, Dumai Branch Office. Service quality and customer satisfaction are two key research indicators. The author employs a qualitative descriptive research approach. The use of qualitative data characterizes qualitative descriptive research. Qualitative descriptive data analysis is frequently used to examine social events, phenomena, or circumstances. The findings of this study show that Bank Syariah Indonesia's Tellers and Customer Service actively assist customers in carrying out services and transactions at the bank. Bank personnel do anything consumers want when they want to open an account, send money, or save money. Islamic banking must demonstrate developments in the growth of its business lines to recognize the issues faced by national Islamic banking, which aspires to increase banking swiftly.
Literature Review: Digitalisasi Sebagai Strategi Pengembangan UMKM Di DKI Jakarta Mustafa, Said; Aditiya, Variza; Hartutik, Dwi; Lastri, Novelma; Suprasman
Jurnal Administrasi Publik dan Pemerintahan Vol. 3 No. 2 (2024): SIMBOL : Jurnal Administrasi Publik dan Pemerintahan
Publisher : LPPM STISIP IMAM BONJOL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55850/simbol.v3i2.1

Abstract

The development of MSME (Micro, Small, and Medium Enterprises) digitalization is a strategic step to increase competitiveness and economic growth in the digital era. By utilizing information technology and digital platforms, MSMEs can expand market reach, increase operational efficiency, and optimize business management. However, challenges such as limited access to technology, lack of digital literacy, and uneven infrastructure are still obstacles. Therefore, collaboration between the government, private sector, and the community is needed to provide training, access to funding, and infrastructure support to encourage MSME digital transformation in an inclusive and sustainable manner.
Peran Administrasi Publik dalam Pembangunan Berkelanjutan di Era Digital Suherman; Hartutik, Dwi; Lastri, Novelma
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 7 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss7pp19451958

Abstract

Sustainable development has been at the top of the agenda in global policies, including in Indonesia, to achieve a balance between economic growth, social welfare, and environmental sustainability. Along with the development of the digital era, public administration has a strategic role in accelerating the implementation of sustainable development policies through the use of digital technology. Digital transformation in public administration allows for increased efficiency, transparency, and community involvement in policy decision-making. However, the main challenges in its implementation include limited infrastructure, digital divides, and the readiness of human resources to face technological changes. This research aims to analyze how public administration can contribute to accelerating sustainable development in the digital era. Using a literature study method, this study examines various academic sources, including scientific journals, books, and policy reports from international institutions such as the United Nations Development Programme (UNDP) and the World Bank. The results of the study show that the digitization of public administration increases transparency and accountability in governance. In addition, the use of technologies such as e-Government, Artificial Intelligence (AI), and Big Data Analytics has been proven to accelerate the implementation of sustainable development policies. However, there are still challenges in terms of regulation, data security, and public readiness to access digital services. With the right strategy, public administration can play a key role in accelerating sustainable development in the digital era.
STRATEGI BISNIS SEBAGAI UPAYA PENINGKATAN KINERJA KARYAWAN DI PT POS INDONESIA (PERSERO) CABANG DUMAI Hartutik, Dwi; Lastri, Novelma; Aditiya, Variza; Suprasman, Suprasman; Musdiana, Andi Desy
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4119

Abstract

Abstract: This study aims to analyze the business strategy implemented by PT Pos Indonesia (Persero) Dumai Branch in an effort to improve employee performance. The business strategy under review includes four main stages: environmental scanning, strategy formulation, strategy implementation, and evaluation and control. Environmental scanning is conducted to identify internal and external factors influencing organizational performance, including market competition and customer needs. Strategy formulation involves setting long-term goals focused on human resource development. Strategy implementation is carried out through employee training, organizational structure adjustments, and the provision of incentives to enhance productivity. The evaluation and control stage assesses the effectiveness of the strategies applied and enables continuous improvement. The results of the study indicate that an integrated implementation of business strategies contributes positively to employee performance, particularly in terms of discipline, work efficiency, and customer service. This study recommends the alignment between business strategy and human resource management as a key to organizational success. Keywords: Business Strategy, Employee Performance, Environmental Scanning, Strategy Formulation, Strategy Implementation, Evaluation and Control. Abstrak: Penelitian ini bertujuan untuk menganalisis strategi bisnis yang diterapkan oleh PT Pos Indonesia (Persero) Cabang Dumai dalam upaya meningkatkan kinerja karyawan. Strategi bisnis yang dimaksud mencakup empat tahapan utama, yaitu pemindaian lingkungan (environmental strategy), perumusan strategi (strategy formulation), implementasi strategi (strategy implementation), serta evaluasi dan kontrol (evaluation and control). Pemindaian lingkungan dilakukan untuk mengidentifikasi faktor internal dan eksternal yang mempengaruhi kinerja organisasi, termasuk dinamika persaingan dan kebutuhan pelanggan. Perumusan strategi dilakukan melalui penetapan tujuan jangka panjang yang berfokus pada pengembangan sumber daya manusia. Implementasi strategi dilakukan melalui pelatihan, penyesuaian struktur organisasi, serta pemberian insentif yang mendorong produktivitas karyawan. Tahap evaluasi dan kontrol dilakukan untuk menilai efektivitas strategi yang dijalankan serta melakukan perbaikan berkelanjutan. Hasil penelitian menunjukkan bahwa penerapan strategi bisnis secara terpadu berkontribusi positif terhadap peningkatan kinerja karyawan, terutama dalam hal disiplin, efisiensi kerja, dan pelayanan kepada pelanggan. Penelitian ini merekomendasikan pentingnya kesinambungan antara strategi bisnis dan pengelolaan sumber daya manusia sebagai kunci keberhasilan organisasi. Kata kunci: Strategi Bisnis, Kinerja Karyawan, Pemindaian Lingkungan, Formulasi Strategi, Implementasi Strategi, Evaluasi dan Kontrol.
MENEMBUS PASAR UMKM: STRATEGI JITU PENGEMBANGAN PEMASARAN DAN BISNIS Aditiya, Variza; Lastri, Novelma; Musdiana, Andi Desy; Hartutik, Dwi; Mustafa, Said
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4143

Abstract

Abstract: This research is a literature review aimed at analyzing marketing and business development strategies through three case studies: Warung Makan Asyik in Balunijuk Village, the skincare product Cozy Cosmetic, and the Nasi Gigit Candu business network. These three studies demonstrate different yet complementary approaches to designing and implementing marketing strategies to increase competitiveness and sales. Through a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, this research identifies internal and external factors influencing the success of each business. The results indicate that leveraging product uniqueness, adapting to market trends, and optimizing social media are crucial elements of an effective marketing strategy. Furthermore, collaboration, product innovation, and appropriate market segmentation are also key drivers of sustainable business development. This literature review is expected to provide theoretical and practical contributions to micro, small, and medium enterprises (MSMEs) in designing marketing development strategies relevant to current market conditions.Keywords: Marketing Strategy, Business Development, SWOT Analysis, MSMEs, Marketing Literacy Abstrak: Penelitian ini merupakan literatur review yang bertujuan untuk menganalisis strategi pengembangan pemasaran dan bisnis melalui studi terhadap tiga kasus: Warung Makan Asyik di Desa Balunijuk, produk skincare Cozy Cosmetic, dan jaringan bisnis Nasi Gigit Candu. Ketiga studi tersebut menunjukkan pendekatan yang berbeda namun saling melengkapi dalam merancang dan menerapkan strategi pemasaran guna meningkatkan daya saing dan penjualan. Melalui analisis SWOT (Strengths, Weaknesses, Opportunities, Threats), penelitian ini mengidentifikasi faktor internal dan eksternal yang mempengaruhi keberhasilan masing-masing bisnis. Hasil kajian menunjukkan bahwa pemanfaatan keunikan produk, adaptasi terhadap tren pasar, dan optimalisasi media sosial menjadi elemen penting dalam strategi pemasaran yang efektif. Selain itu, kolaborasi, inovasi produk, dan segmentasi pasar yang tepat juga menjadi pendorong utama dalam pengembangan bisnis yang berkelanjutan. Literatur review ini diharapkan dapat memberikan kontribusi teoritis dan praktis bagi pelaku usaha mikro, kecil, dan menengah (UMKM) dalam merancang strategi pengembangan pemasaran yang relevan dengan kondisi pasar saat ini.Kata kunci: Strategi Pemasaran, Pengembangan Bisnis, Analisis SWOT, UMKM, Literasi Pemasaran
STRATEGI PENGEMBANGAN UMKM DI KOTA DUMAI DALAM MENGHADAPI PERSAINGAN PASAR DIGITAL Lastri, Novelma; Hartutik, Dwi; Aditiya, Variza; Mustafa, Said; Musdiana, Andi Desy
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4115

Abstract

Abstract: This study examines the development strategies of Micro, Small and Medium Enterprises and the challenges faced in Dumai City in facing digital market competition. Local governments play an essential role in supporting MSMEs through financial support, training, mentoring, and facilitation of market access and technology, including the promotion of local products through digital media. Online marketing, including the utilization of social media, marketplaces, and websites, has been shown to improve the competitiveness of MSMEs by expanding market reach, increasing consumer interaction, and driving sales. Digital transformation, as the integration of digital technology in all aspects of business, is imperative for MSMEs to change the way they operate and deliver value to customers, as well as expand market reach. Nonetheless, the development of MSMEs in Dumai City still faces various obstacles, including limited access to capital and technology, difficulties in optimizing online marketing features, as well as digital era challenges such as limited resources, lack of technological understanding, fierce competition, and low digital literacy and infrastructure. Therefore, a comprehensive strategy is needed to empower MSMEs to compete effectively in the digital market. Keywords: MSMEs, Development, Digital Marketing, Digital Transformation,                  Challenges. Abstrak: Penelitian ini mengkaji strategi pengembangan Usaha Mikro, Kecil, dan Menengah serta tantangan yang dihadapi di Kota Dumai dalam menghadapi persaingan pasar digital. Pemerintah daerah memegang peranan esensial dalam mendukung UMKM melalui dukungan finansial, pelatihan, pendampingan, serta fasilitasi akses pasar dan teknologi, termasuk promosi produk lokal melalui media digital. Pemasaran online, mencakup pemanfaatan media sosial, marketplace, dan website, terbukti meningkatkan daya saing UMKM dengan memperluas jangkauan pasar, meningkatkan interaksi konsumen, dan mendorong penjualan. Transformasi digital, sebagai integrasi teknologi digital dalam semua aspek bisnis, merupakan keharusan bagi UMKM untuk mengubah cara beroperasi dan memberikan nilai kepada pelanggan, serta memperluas jangkauan pasar. Meskipun demikian, pengembangan UMKM di Kota Dumai masih menghadapi berbagai hambatan, meliputi keterbatasan akses terhadap modal dan teknologi, kesulitan dalam mengoptimalkan fitur pemasaran online, serta tantangan era digital seperti keterbatasan sumber daya, kurangnya pemahaman teknologi, persaingan ketat, dan rendahnya literasi serta infrastruktur digital. Oleh karena itu, diperlukan strategi komprehensif untuk memberdayakan UMKM agar mampu bersaing efektif di pasar digital. Kata kunci: UMKM, Pengembangan, Pemasaran Digital, Transformasi Digital, Tantangan.
Literature Review: Faktor-Faktor Dalam Pemasaran Dan Pengembangan UMKM Aditiya, Variza; Mustafa, Said; Lastri, Novelma; Hartutik, Dwi; Desy Musdiana, Andi
Jurnal Administrasi Publik dan Pemerintahan Vol. 3 No. 2 (2024): SIMBOL : Jurnal Administrasi Publik dan Pemerintahan
Publisher : LPPM STISIP IMAM BONJOL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55850/simbol.v3i2.64

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in a country's economy, particularly in creating employment opportunities, increasing community income, and driving economic growth. However, the development of MSMEs often faces various challenges, such as limited access to capital, technology, markets, and managerial capabilities. This literature review aims to analyze various studies related to the development of MSMEs, focusing on factors that influence their growth and sustainability, as well as strategies that can be implemented to address these challenges. Some key findings indicate that improving access to financing, entrepreneurship training, adoption of digital technology, and government policy support are critical elements in promoting MSME development. Additionally, collaboration between MSME actors, financial institutions, and the government is deemed effective in creating an ecosystem that supports MSME growth. This literature review is expected to provide insights for stakeholders in designing more effective and sustainable MSME development strategies.
Job Satisfaction with The Performance of Employees of PT. Pos Indonesia (Persero) Dumai Branch Hartutik, Dwi; Lastri, Novelma; Suherman, S.; Musdiana, Andi Desy
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.497

Abstract

Employee satisfaction at work is certainly inseparable from the company's role in managing its employees. The satisfaction that arises will certainly have a positive impact on increasing work productivity. This research was conducted with the aim of determining the effect of job satisfaction on the performance of employees of PT. Pos Indonesia (Persero) Dumai Branch. The symptoms encountered such as the suboptimal availability of work support facilities, frequent employee turnover and the finding of several results of employee work assessments that declined became the starting point for this study. The location of the research is PT Pos Indonesia Dumai Branch. The study used a survey involving a sample of 35 people with a census sampling technique. The results of the study were obtained that there was an effect of job satisfaction on employee performance to increase the company's revenue results with details of job satisfaction results of 69.3% and employee performance of 73.8%. Further research in the future is very necessary for scientific development, especially in looking at the relationship between job satisfaction and employee performance.
Literature Review: Strategi Pengembangan UMKM Aditiya, Variza; Mustafa, Said; Lastri, Novelma; Hartutik, Dwi; Musdiana, Andi Desy
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14274

Abstract

UMKM merupakan singkatan dari Usaha Mikro, Kecil dan Menengah, yaitu usaha yang dilakukan oleh perseorangan, kelompok, badan usaha kecil, dan keluarga. Kehadiran UMKM di Indonesia sangat penting karena berkontribusi signifikan terhadap pertumbuhan ekonomi. Melalui tinjauan literatur studi kasus, makalah ini mengeksplorasi beberapa strategi utama yang dapat diterapkan untuk mendukung pertumbuhan UMKM dan memperkuat perekonomian lokal. Penerapan rencana bisnis dinilai sebagai langkah penting dalam mengembangkan UMKM untuk meningkatkan penjualan dan menjaga kelangsungan usaha
Co-Authors Desy Musdiana, Andi Lastri, Novelma Musdiana, Andi Desy Mustafa, Said S. Suherman Suherman Suprasman Suprasman, Suprasman Variza Aditiya