Empowering economic independence: POKDAKAN modernization and market integration in Tanjung Rhu Village, Pekanbaru City

Ulfia Hasanah (Universitas Riau, Pekanbaru, Indonesia)
Evi Deliana (Universitas Riau, Pekanbaru, Indonesia)
Indra Lesmana (Universitas Riau, Pekanbaru, Indonesia)
Selly Prima Desweni (Universitas Riau, Pekanbaru, Indonesia)
Samariadi Samariadi (Universitas Riau, Pekanbaru, Indonesia)
Afriani Nazara (Universitas Riau, Pekanbaru, Indonesia)
Annisa Dwi Chandra (Universitas Riau, Pekanbaru, Indonesia)
Dara Aiko Damantha (Universitas Riau, Pekanbaru, Indonesia)
Dwi Liana Rahmayuni (Universitas Riau, Pekanbaru, Indonesia)
Ika Sulistya Ningrum (Universitas Riau, Pekanbaru, Indonesia)
M Prima (Universitas Riau, Pekanbaru, Indonesia)
Prasiswi Ningsih (Universitas Riau, Pekanbaru, Indonesia)
R Sadiah Maharani (Universitas Riau, Pekanbaru, Indonesia)
Vito Oktariandi MK (Universitas Riau, Pekanbaru, Indonesia)
Yulisa Rika Sari (Universitas Riau, Pekanbaru, Indonesia)

Community Empowerment
Vol 9 No 6 (2024)

The "Mina Sari Jaya" Fish Cultivation Group (POKDAKAN) in Tanjung Rhu Village, Limapuluh District, Pekanbaru City, is undergoing an economic empowerment program aiming for group financial independence within RT 05 RW 06. This initiative combines legal and fisheries expertise to create a comprehensive community economic development strategy. The program offers training in digital marketing, fisheries business management, and legal aspects of running a business. As a result, the group has successfully developed and packaged processed catfish products like snacks and nuggets in standardized, attractive packaging, increasing market appeal. Additionally, these products are now available on online marketplaces like Shopee and Tiktok Shop, generating potential income for POKDAKAN members. Furthermore, the program facilitated the establishment of a formalized business entity for the farmer group, complete with a notarial deed and a deed of establishment.