Digital marketing communication education for PKK community in Simpang Kanan Village, Tanggamus Regency

Fajar Sasora (Universitas Sang Bumi Ruwa Jurai, Bandar Lampung, Indonesia)
Erwin Putubasai (Universitas Sang Bumi Ruwa Jurai, Bandar Lampung, Indonesia)
Eka Ubaya Taruna Rauf (Universitas Sang Bumi Ruwa Jurai, Bandar Lampung, Indonesia)
Sodirin Sodirin (Universitas Sang Bumi Ruwa Jurai, Bandar Lampung, Indonesia)
Ade Sandra Dewi (Universitas Sang Bumi Ruwa Jurai, Bandar Lampung, Indonesia)
Nelson Nelson (Universitas Sang Bumi Ruwa Jurai, Bandar Lampung, Indonesia)

Community Empowerment
Vol 9 No 8 (2024)

Digital marketing communication has become essential for home-based businesswomen, particularly those involved in PKK (Family Welfare Empowerment Program). In Simpang Kanan Village, there is a low level of knowledge among PKK members regarding technology, especially digital marketing. Almost all PKK members market their products directly, limiting their market reach. This community service aimed to educate the partners about digital marketing communication to increase product sales. The methods used were socialization, practice, and mentoring. The results show that 70% of PKK members have improved their understanding of digital marketing communication, enabling them to create persuasive messages and utilize social media for product marketing.