International Journal of Social Science
Vol. 4 No. 6: April 2025

EVALUATION OF UTILIZATION ACTIVITIES OF DIGITAL MARKETING LANDING PAGES FOR SMALL BUSINESSES AT SALES VOLUME

Chandra, Eddy (Unknown)
Basuki Rachmat (Unknown)

Article Info

Publish Date
04 Apr 2025

Abstract

Thisistudy is a form ofievaluation of activitiesicarried out byesmall clothing business owners in RW 02 TlogomasMMalang with the aim ofeidentifying problems, causes and finding solutions. Aftereobtaining informationefrom sources oreinformants who were contacted that; in general,enamely 55% since June 2024 haveenot had an impact on increasing sales, then 25% saidethere was an increase inesales while 15% said sales were relatively stable andethere were 5% whoeexperienced a decrease inesales results. The main cause of theeproblem faced is the lackeof ability to utilize 'landingepages', namely 60%, and only 30% caneutilize the media and 10% onlyetry and doenot use 'landing pages' as a medium forepromotion. Theseeresults certainlyeneed to be followed up, namely by providing maximumetraining for the use of 'landingepages' for the small business owners in question.

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Journal Info
International Journal of Social Science
Website

Abbrev

IJSS

Publisher

bajang Institute

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

Description

"IJSS” for International Journal of Sosial Science, published by Bajang Instiute. Published in two formats, printed version of ISSN:2798-3463 and the online version of ISSN:2798-4079, both of which are published six times in one year. The scope of the journal studies broadly includes: Culture (a ...