Journal of Management Studies and Development
Vol. 4 No. 01 (2025): Journal of Management Studies and Development

The Impact of Instagram Social Media Utilization on Sales Revenue of MSMEs Products in the Digital Era

Tarso (Unknown)
Saputra, Yohan Dwi (Unknown)
Siswanto, Deny Hadi (Unknown)

Article Info

Publish Date
21 Mar 2025

Abstract

This study aims to examine the impact of social media on increasing sales in Micro, Small, and Medium Enterprises (MSMEs) in the Kapanewon Kalasan, Sleman Regency. The type of research used is correlational research with a descriptive quantitative approach and simple linear regression analysis technique. This research was conducted in November 2024, with 33 subjects selected using incidental sampling. Simple regression analysis was used to test the effect of Instagram social media (X) on sales revenue (Y). The analysis techniques used include validity testing, reliability testing, normality testing, linearity testing, and determination testing. The results show that Instagram social media has an impact on sales revenue in the MSMEs of Forkom Kapanewon Kalasan, with an R-value of 0.552, or 55.2%, indicating a high level of influence.

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Journal Info
Journal of Management Studies and Development
Website

Abbrev

JMSD

Publisher

Indonesian Institute of Science and Technology Research

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Journal of Management Studies and Development is an open-access, multidisciplinary journal in management research. JMSD publishes original empirical and conceptual studies that promote management and organizational research. It embraces a diverse variety of methodologies and philosophical ...