Journal of Sustainable Economic and Business
Vol. 1 No. 4 (2024): Journal of Sustainable Economic and Business (JOSEB)

Analysis of the Decision to Use Jastip (Personal Shopper) through Trust as a Mediating Variable

Brahmana, Selvina Tawanta (Unknown)
Shiratina, Aldina (Unknown)

Article Info

Publish Date
18 Feb 2025

Abstract

Objectives: In the digital era, the phenomenon of "jastip" or personal shopping has become a popular choice for online shopping. However, consumer trust in this service is often disrupted by cases of fraud, which in turn affects users' decisions. Methodology: The population of this study consists of users of Jastip (Package Delivery Service) in the Jabodetabek area. The data collection method used is purposive sampling with a total of 240 respondents. Data analysis was performed using SEM-PLS. Conclusion: The results show that Reputation and Service Quality have a positive and significant effect on Trust, while Social Media Marketing has a positive but insignificant effect on Trust, and Trust has a positive and significant effect on the Decision to Use

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Journal Info
Journal of Sustainable Economic and Business
Website

Abbrev

joseb

Publisher

ARE Publisher

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Journal of Sustainable Economic and Business (JOSEB) is a double-blind review journal focused on empirical research that provides novelty of the research with the latest issues and contributions to the scientific research. The scope of the journal will focus on Strategic Management (Strategic ...