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Brahmana, Selvina Tawanta
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences Other

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PENGARUH PROMOSI, KEMUDAHAN PENGGUNAAN, DAN KEPERCAYAAN PELAYANAN TERHADAP KEPUASAAN PENGGUNAAN SHOPEEPAY Suhendar, Andri; Ramadani, Putri; Dewi, Putri Sari; Lutfi, Ridwan; Brahmana, Selvina Tawanta
INTEKNA Jurnal Informasi Teknik dan Niaga Vol 23 No 1 (2023): Jurnal INTEKNA, Volume 23, No. 1, Mei 2023
Publisher : P3M Politeknik Negeri Banjarmasin

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Abstract

Penelitian ini menyelidiki pengaruh promosi, kemudahan penggunaan, dan kepercayaan layanan terhadap kepuasaan pengguna Shopeepay di Indonesia. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan sebab akibat antar variabel melalui pengujian hipotesis. Sampel sebanyak 85 responden menggunakan teknik purposive sampling dengan karakteristik responden pengguna e-wallet ShopeePay di masa pandemi Covid-19. Penelitian ini menggunakan analisis regresi linier berganda melalui aplikasi SPSS. Hasil penelitian menunjukkan kemudahan penggunaan dan persepsi kepercayaan berpengaruh secara positif dan signifikan terhadap Kepuasaan Penggunaan Shopeepay, sedangkan hasil penelitian pada promosi menunjukan bahwa promosi tidak berpengaruh secara positif dan signifikan terhadap Kepuasaan Penggunaan Shopeepay.
Analysis of the Decision to Use Jastip (Personal Shopper) through Trust as a Mediating Variable Brahmana, Selvina Tawanta; Shiratina, Aldina
Journal of Sustainable Economic and Business Vol. 1 No. 4 (2024): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v1i4.34

Abstract

Objectives: In the digital era, the phenomenon of "jastip" or personal shopping has become a popular choice for online shopping. However, consumer trust in this service is often disrupted by cases of fraud, which in turn affects users' decisions. Methodology: The population of this study consists of users of Jastip (Package Delivery Service) in the Jabodetabek area. The data collection method used is purposive sampling with a total of 240 respondents. Data analysis was performed using SEM-PLS. Conclusion: The results show that Reputation and Service Quality have a positive and significant effect on Trust, while Social Media Marketing has a positive but insignificant effect on Trust, and Trust has a positive and significant effect on the Decision to Use
Co-Authors Aldina Shiratina Lutfi, Ridwan Putri Sari Dewi, Putri Sari Ramadani, Putri Suhendar, Andri