Jurnal Pengabdian Masyarakat Eka Prasetya
Vol 3 No 4 (2024): Jurnal Pengabdian Masyarakat Eka Prasetya

MEMBANGUN USAHA DESA DENGAN DUNIA USAHA KOTA UNTUK MEMPERLUAS PASAR PRODUK LOKAL

Ngiw Aman Harja (Unknown)
Brilian Moktar (Unknown)



Article Info

Publish Date
26 Feb 2025

Abstract

The proposed solution is the development of a business network that connects village business actors with city business actors, through the use of technology and collaboration between the two parties. It is hoped that this solution can expand the market, increase product competitiveness, and encourage innovation in production and distribution. The aim of this program is to expand the market for local products, improve quality and competitiveness, and utilize technology for promotion and distribution, which will ultimately improve the village economy. The specific target of this program is to establish at least three business collaborations between village and city business actors as well as providing training related to digital marketing and branding techniques. The methods used include a participatory approach, digital marketing training, business networking facilitation, and mentoring to maximize product marketing.

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Journal Info

Abbrev

JPMEP

Publisher

Subject

Economics, Econometrics & Finance Education Public Health Other

Description

Jurnal Pengabdian Masyarakat Eka Prasetya, published by Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Eka Prasetya. The Community Service Journal is published twice a year in June and December which discusses the practice and process of community service. The Journal of ...