Garuda - Garba Rujukan Digital

Reflections on the Interest in Buying Smartphone Products among Millennials: Consumer Satisfaction as the Mediating Effect Fitria Halim; Hendra Jonathan Sibarani; Brilian Moktar; Maria Sugiat; Acai Sudirman
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 8 No 1 (2021): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v8i1.20402

The urgency of this study is to determine the role of consumer satisfaction as a mediating variable between product attributes and price on the purchase interest of smartphones among millennials. This study obtains the data using a survey through 240 online questionnaires with a quantitative approach. The PLS-SEM statistics are initiated with the outer model's quality tests and the inferential statistics in the inner model. Based on data analysis on the effect of mediation, it can be seen that consumer satisfaction is not able to mediate the relationship between product attributes and purchase intention. Meanwhile, in the pattern of the relationship between price and purchase intention, it turns out that consumer satisfaction can be a mediating variable.

The Effect of Discounts, Brands, and Marketing Strategies on Customer Loyalty of Daihatsu Oil PT. Nusantara Autopart Persada Nyosino; Brilian Moktar; Budijanto
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September
Publisher : LPPM STIE EKA PRASETYA

This study aims to determine the effect of Discount on Customer Loyalty at PT. Nusantara Autopart Persada, determine the effect of Brand on Customer Loyalty at PT. Nusantara Autopart Persada, determine the effect of Marketing Strategy on Customer Loyalty at PT. Nusantara Autopart Persada, determine the effect of Discount, Brand and Marketing Strategy on Customer Loyalty at PT. Nusantara Autopart Persada. The population in this study are customers of PT. Nusantara Autopart Persada totaling 148 respondents. The technique of determining the number of samples used in this study is Slovin formula and totaling 108 respondents. The results of the research analysis show that Discount, Brand and Marketing Strategy partially have a positive and significant effect on Customer Loyalty at PT. Nusantara Autopart Persada. The results showed that Discount, Brand and Marketing Strategy simultaneously have a positive and significant effect on Customer Loyalty at PT. Nusantara Autopart Persada. The results of this study are supported by the value of R square (R2) which means Discount, Brand and Marketing Strategy have an effect on Customer Loyalty at PT. Nusantara Autopart Persada. While the remaining is effected by other factors originating from outside this research model such as location, distribution, and sales promotion.

Analysis of the Effect of Segmentation and Targeting on Sales Tina Muhardika Handayani; Brilian Moktar
Jurnal Manajemen Bisnis Eka Prasetya Vol 9 No 1 (2023): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v9i1.291

This study aims to determine the effect of Segmentation on Sales at PT. Mega Anugrah Mandiri, to determine the effect of Target on Sales at PT. Mega Anugrah Mandiri, to determine the effect of Segmentation and Target on Sales at PT. Mega Anugrah Mandiri. The research methodology used is descriptive quantitative method. The type of data used in this study is quantitative data, namely data obtained in the form of numbers or numbers. Sources of data in the form of primary data and secondary data. Primary data obtained from the results of distributing questionnaires to respondents, secondary data obtained from data and literature relating to the problems discussed. The research population that will be used in the study are all consumers who made purchases at the company during the 2020 period as many as 1,039 consumers. By using the Slovin formula with an error rate of 10%, the number of samples obtained is 50 respondents The results of this study are supported by the value of R square (R2) = 0.138, meaning that the Sales variable can be explained by the Segmentation and Target variables of 13.8% while the remaining 86.2% is influenced by other factors originating from outside this research model. such as product quality, consumer behavior, business communication, service, satisfaction, and other variables.

The Influence of Advertising on Social Media, Price and Taste on Sales Volume Moktar, Brilian
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 3 No 3 (2023): Edisi September 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v3i3.1301

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Iklan, Harga dan Cita rasa terhadap Volume Penjualan pada Bakpao 9999. Populasi dalam penelitian ini adalah pelanggan Bakpao 9999 yang jumlahnya tidak menentu. Teknik penentuan jumlah sampel yang digunakan dalam penelitian ini adalah teknik Hair dan berjumlah 150 responden. Hasil uji t menunjukkan variabel periklanan memiliki volume penjualan positif dan signifikan di Bakpao 9999 di mana thitung 3.071> Ttabel 1.976, variabel harga memiliki volume penjualan positif dan signifikan di variabel Bakpao 9999 di mana variabel Ttabel 6.623> Ttabel 1.976 dan variabel cita rasa memiliki pengaruh positif dan signifikan terhadap Volume Penjualan pada Bakpao 9999 dimana thitung sebesar 5,137 > ttabel 1,976. Hasil uji F menunjukkan Fhitung 85,001 > Ftabel 2,67 yang berarti variabel independen Periklanan, Harga, dan Cita Rasa disesuaikan dengan variabel Volume Penjualan. Hasil uji koefisien determinasi (R2) menunjukkan bahwa sebesar 62,80 % variabel Volume Penjualan didukung oleh variabel Periklanan, Harga, dan Cita Rasa, sedangkan sebesar 37,20% dipengaruhi oleh faktor atau variabel lain di luar model seperti Promosi, Kualitas Produk dan Merek yang tidak dibahas dalam penelitian ini.

The Effect of Discounts, Brands, and Marketing Strategies on Customer Loyalty of Daihatsu Oil PT. Nusantara Autopart Persada Nyosino; Brilian Moktar; Budijanto
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v7i2.196

This study aims to determine the effect of Discount on Customer Loyalty at PT. Nusantara Autopart Persada, determine the effect of Brand on Customer Loyalty at PT. Nusantara Autopart Persada, determine the effect of Marketing Strategy on Customer Loyalty at PT. Nusantara Autopart Persada, determine the effect of Discount, Brand and Marketing Strategy on Customer Loyalty at PT. Nusantara Autopart Persada. The population in this study are customers of PT. Nusantara Autopart Persada totaling 148 respondents. The technique of determining the number of samples used in this study is Slovin formula and totaling 108 respondents. The results of the research analysis show that Discount, Brand and Marketing Strategy partially have a positive and significant effect on Customer Loyalty at PT. Nusantara Autopart Persada. The results showed that Discount, Brand and Marketing Strategy simultaneously have a positive and significant effect on Customer Loyalty at PT. Nusantara Autopart Persada. The results of this study are supported by the value of R square (R2) which means Discount, Brand and Marketing Strategy have an effect on Customer Loyalty at PT. Nusantara Autopart Persada. While the remaining is effected by other factors originating from outside this research model such as location, distribution, and sales promotion.

Strategy To Increase Culinary Umkm Sales Through Online Food Delivery Ngiw Aman Harja; Brilian Moktar
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.298

Medan Timur, a district in Medan, North Sumatra, is home to a rapidly growing culinary industry, with numerous micro, small, and medium-sized enterprises (UMKM) utilizing online food delivery services such as GoFood, GrabFood, and ShopeeFood. This research aims to analyze the impact of online food delivery services on the sales growth of culinary UMKM in the area. Using a qualitative approach, data were collected through observations, interviews, and a literature review from five culinary business owners who have joined these platforms. The findings reveal that nearly all UMKM that joined the platforms experienced significant sales increases, with daily income rising by an average of 150% to 200%. Additionally, UMKM gained other benefits, such as enhanced business visibility and broader customer access without additional advertising costs. The study also identifies technical challenges faced by some UMKM, such as payment and transaction management issues, which were resolved with platform support. Overall, the research shows that online food delivery apps play a crucial role in helping culinary UMKM in Medan Timur thrive, expanding their market reach and increasing their revenues.

Analysis of Micro, Small and Medium Enterprises (MSMEs) Development Brilian Moktar; Ngiw Aman Harja
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.299

This study examines the impact of entrepreneurial orientation on the development of Micro, Small, and Medium Enterprises (MSMEs) in Medan Sunggal, Medan. Entrepreneurial orientation, including proactivity, risk-taking, and innovation, plays a critical role in enhancing MSME performance, particularly in product development and market competitiveness. The research uses a quantitative approach, with data collected from 85 MSMEs in the region. Validity and reliability tests confirmed the accuracy and consistency of the instruments. Multiple linear regression analysis revealed a significant positive relationship between entrepreneurial orientation and MSME development, with an R² value of 0.807, indicating that 80.7% of the variance in MSME development can be explained by entrepreneurial orientation. The results suggest that fostering entrepreneurial qualities such as innovation and risk-taking can significantly boost MSME growth. This finding is consistent with previous research and underscores the importance of cultivating entrepreneurial skills among MSME owners and managers. The study recommends that local governments and business development organizations support entrepreneurial programs to enhance MSME performance. Future research could explore other factors affecting MSME success, such as access to finance, market conditions, and government policies, to gain a broader understanding of the dynamics influencing MSME development.

MEMBANGUN USAHA DESA DENGAN DUNIA USAHA KOTA UNTUK MEMPERLUAS PASAR PRODUK LOKAL Ngiw Aman Harja; Brilian Moktar
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 3 No 4 (2024): Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar

The proposed solution is the development of a business network that connects village business actors with city business actors, through the use of technology and collaboration between the two parties. It is hoped that this solution can expand the market, increase product competitiveness, and encourage innovation in production and distribution. The aim of this program is to expand the market for local products, improve quality and competitiveness, and utilize technology for promotion and distribution, which will ultimately improve the village economy. The specific target of this program is to establish at least three business collaborations between village and city business actors as well as providing training related to digital marketing and branding techniques. The methods used include a participatory approach, digital marketing training, business networking facilitation, and mentoring to maximize product marketing.

PELATIHAN PENULISAN KARYA ILMIAH BAGI GURU-GURU DI KECAMATAN PANCUR BATU Brilian Moktar; Ngiw Aman Harja
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 3 No 4 (2024): Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract. Kegiatan pengabdian masyarakat ini bertujuan untuk (1) meningkatkan motivasi guru SD di Kecamatan Pancur Batu dalam menulis karya ilmiah dan (2) meningkatkan kemampuan guru SD di Kecamatan Pancur Batu dalam menulis karya ilmiah berupa laporan penelitian. Pencapaian tujuan tersebut dilakukan melalui pelatihan dengan metode ceramah, tanya jawab, demontrasi, dan latihan (tutorial). Setelah kegiatan pelatihan dilaksanakan monitoring atau evaluasi oleh panitia pelaksanaan untuk melihat dan mendampingi guru dalam penulisan karya ilmiah. Hasi penelitian menunjukkan bahwa bahwa program P2M berlangsung dengan baik dan lancar. Program ini mampu memberi motivasi kepada guru dalam menulis karya ilmiah dan mampu meningkatkan kemampuan guru dalam melakukan penelitian serta menulis laporan penelitian. Kendala-kendala yang muncul pada tahap penelitian dan penulisan hasil penelitian dapat diatasi dengan metode pendampingan. Adapun saran yang dapat diajukan dari hasil program P2M, bagi guru-guru SD diharapkan memiliki motivasi dan senantiasa membudayakan kegiatan menulis ilmiah. Bagi praktisi pendidikan diharapkan senantiasa dapat membantu guru-guru SD dalam kegiatan menulis ilmiah. Bagi LPM hendaknya selalu menjebati program sejenis untuk terus dapat dilaksanakan dan dikembangkan.

MSME Strategies in Facing Digital Disruption: A Study on Creative Industry Nampira, Ardi Azhar; Nasution, Edwin Sugesti; Moktar, Brilian; Harja, Ngiw Aman
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.1998

Digital disruption presents both opportunities and challenges for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia's creative industry. This qualitative study explores the strategies adopted by MSMEs to adapt to these changes through in-depth interviews with 10 MSME owners from various creative sectors. The findings reveal that MSMEs leverage digital platforms, innovate their offerings, invest in capacity building, and establish collaborative networks to navigate digital disruption. However, they face significant challenges, including technological barriers, financial constraints, market saturation, and inadequate infrastructure. Despite these challenges, MSME owners expressed optimism about leveraging emerging technologies for growth. The study underscores the need for targeted policy interventions and capacity-building initiatives to support MSME sustainability in the digital era. These findings provide valuable insights for policymakers, industry stakeholders, and MSMEs striving to thrive amid digital transformation.

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