JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Vol. 2 No. 1 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 

PENGARUH PENGETAHUAN, PROMOSI DAN LOKASI TERHADAP MINAT MASYARAKAT MENABUNG DI BANK SYARIAH INDONESIA KOTA JAMBI

Febby Hanum Khairunnisa (Unknown)
Habriyanto Habriyanto (Unknown)
Muhamad Subhan (Unknown)

Article Info

Publish Date
12 Mar 2025

Abstract

This study aims to analyze the influence of knowledge, promotion, and location on people's interest in saving at Bank Syariah Indonesia in Jambi City.This study uses a quantitative method with a data collection technique through a questionnaire. The population in this study were people in Jambi City. The sample collection technique used the Slovin formula so that the number of samples in this study was 98.3 ≈ 100.The results of the study indicate that the knowledge variable has a significant positive effect on people's interest in saving at Bank Syariah Indonesia in Jambi City, the promotion variable does not affect people's interest in saving at Bank Syariah Indonesia in Jambi City and the location variable has a significant positive effect on people's interest in saving at Bank Syariah Indonesia in Jambi City.

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Journal Info
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Website

Abbrev

jaem

Publisher

CV Kampus Akademik Publising

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

JURNAL AKADEMIK EKONOMI DAN MANAJEMEN (JAEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada ...