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All Journal JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Febby Hanum Khairunnisa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH PENGETAHUAN, PROMOSI DAN LOKASI TERHADAP MINAT MASYARAKAT MENABUNG DI BANK SYARIAH INDONESIA KOTA JAMBI Febby Hanum Khairunnisa; Habriyanto Habriyanto; Muhamad Subhan
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i1.4176

Abstract

This study aims to analyze the influence of knowledge, promotion, and location on people's interest in saving at Bank Syariah Indonesia in Jambi City.This study uses a quantitative method with a data collection technique through a questionnaire. The population in this study were people in Jambi City. The sample collection technique used the Slovin formula so that the number of samples in this study was 98.3 ≈ 100.The results of the study indicate that the knowledge variable has a significant positive effect on people's interest in saving at Bank Syariah Indonesia in Jambi City, the promotion variable does not affect people's interest in saving at Bank Syariah Indonesia in Jambi City and the location variable has a significant positive effect on people's interest in saving at Bank Syariah Indonesia in Jambi City.
Co-Authors Habriyanto Habriyanto Muhamad Subhan