Analysing The External Environment Of The Organisation (Analysing Swot)

Hesti Kusumaningrum (UIN Syarif Hidayatullah Jakarta)
Rahma Wijayanti (UIN Syarif Hidayatullah Jakarta)
Difa Khusniyah (UIN Syarif Hidayatullah Jakarta)

Cendekia : Jurnal Pendidikan dan Keagamaan
Vol. 2 No. 1 (2025): Maret

The success and sustainability of an organisation, including a company, is greatly influenced by an analysis of its environment. The outside world includes many things, such as economic, technological, social, political, and environmental circumstances, and can provide opportunities or present threats to the company. Descriptive methods are used in this research to analyse the external environment of a company, especially in terms of industry, economic conditions, and social conditions. This research technique also involves scanning, monitoring, gathering competitive intelligence, and analysing strengths, weaknesses, opportunities, and threats (SWOT). By understanding the external environment, a company can plan to handle difficulties and capitalise on opportunities.