<![CDATA[This study examines the evolution of the TikTok music logo using Roland Barthes' semiotic analysis to understand the dynamics of signs in the platform's rebranding process. Using a qualitative approach, this study analyses primary data in the form of three versions of the TikTok music logo (2016-2018, 2019-2021, 2022-present) and secondary data from official TikTok documentation, media reviews, and user responses. The results show that the evolution of the TikTok music logo represents three phases of meaning transformation: from a simple initial identity (2016-2018), to a more dynamic transition phase (2019-2021), to a sophisticated minimalist design (2022-present). Semiotics analysis reveals a shift in meaning from the level of denotation (physical change of the logo), connotation (transformation of the platform's identity), to myth (TikTok as a pioneer of digital innovation). The study also found that visual changes correlate positively with a 45% increase in brand trust among Gen Z users.]]>
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