<![CDATA[Abstract This research aims to see whether performance expectancy and social influence partially and simultaneously influence purchasing interest. The type of research used is explanatory research with a quantitative approach method. This research was conducted at the Islamic University of Malang using a research population of all active students, totaling 12,044 students. The sample obtained was 92 respondents using a non-probability sampling technique, namely snowball sampling. Performance expectancy and social influence simultaneously have a significant effect on purchasing interest. Performance expectancy has a significant effect on buying interest. Social influence has a significant effect on buying interest. Keywords: Performance Expectancy, Social Influence And Buying Interest.]]>
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