Kalbisocio: Jurnal Bisnis dan Komunikasi
Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi

Pengaruh Kemudahan Penggunaan,Kualitas Pelayanan,Persepsi Keamanan Terhadap Keputusan Penggunaan BRImo Pada Mahasiswa Universitas HKBP Nommensen Medan

Tambunan, Debora (Unknown)
Sihombing, Natalia E. (Unknown)
Rajagukguk, Jonson (Unknown)



Article Info

Publish Date
17 Mar 2025

Abstract

This study was conducted to examine the impact of ease of use, service quality, and security perception on the decision to use BRImo among students at the University of HKBP Nommensen Medan. The type of research used is quantitative research, with data collection through the distribution of questionnaires. The population in this study is the students of the University of HKBP Nommensen Medan. The sample calculation in this study uses the Slovin formula, resulting in 98 respondents. The sampling method used is a non-probability method with quota sampling technique. The data analysis technique uses SPSS 25.0. This study has met validity and reliability tests. The data analysis used in this study includes classical assumption tests, multiple linear regression tests, statistical tests, and coefficient of determination. The results of this study indicate that the variables of ease of use, service quality, and security perception have a significant impact both simultaneously and partially on the decision to use BRImo among students at the University of HKBP Nommensen Medan.

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Journal Info

Abbrev

kalbisocio

Publisher

Subject

Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

KALBISOCIO Jurnal Bisnis dan Komunikasi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi bisnis dan komunikasi. Fokusnya adalah menerbitkan makalah tentang bisnis dan komunikasi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang ...