International Journal of Management Science and Information Technology (IJMSIT)
Vol. 3 No. 1 (2023): January - June 2023

Price, Quality, and Availability Factors on Consumption Intention of Healthy Food

Kusdiyanto, Kusdiyanto (Unknown)
Purwo Saputro, Edy (Unknown)
Irawati, Zulfa (Unknown)
Murwanti, Sri (Unknown)
Irmawati, Irmawati (Unknown)
Probowati Setyaningrum, Dewi (Unknown)

Article Info

Publish Date
09 Mar 2023

Abstract

The food people consume and how the food is consumed are essential determinants of health.Consumption of healthy food is an intriguing topic with contradictory findings in various cases. It provides an indirect overview of the diversity and interest in the study of healthy food products throughout both pandemic and endemic periods. Using regression analysis, this study examined the influence of price, quality, and availability on the purchase intention of healthy food products of 100 students. The results revealed that price, quality, and availability influenced the intention to purchase healthy food products. Limitations and suggestions for further studies are offered for consideration.

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Journal Info
International Journal of Management Science and Information Technology (IJMSIT)
Website

Abbrev

IJMSIT

Publisher

Lembaga Komunitas Informasi Teknologi Aceh

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The development of science related to good technology, information, and communication, both theoretically and empirically has proven to have a positive impact on various aspects of people lives. The development of the science of Information and Communication Technology provides many benefits to ...