Jurnal Pengabdian Masyarakat Manage
Vol. 6 No. 1 (2025): Februari

Pengembangan UMKM Melalui Strategi Pemasaran Dan Penguatan Legalitas Usaha (NIB, PIRT, Halal)

Fatimah, Feti (Unknown)
Rusdiyanto (Unknown)
Rahayu, Jekti (Unknown)
Sumowo, Seno (Unknown)



Article Info

Publish Date
14 Mar 2025

Abstract

Wuluhan is a sub-district located in the south of Jember Regency. The location of Wuluhan District is close to Ambulu, Puger and Balung Districts. The government center is in Dukuh Dempok Village. There are seven villages in Wuluhan District, namely: Lojejer, Ampel, Dukuh Dempok, Taman Sari, Glundengan, Tanjungrejo and Kesilir. MSMEs in Kesilir Village are starting to try to get back on their feet after being affected by the Covid pandemic. The development that must be carried out by MSMEs is through marketing strategies and strengthening business legality (NIB, PIRT, Halal). Activities agreed upon between the implementation team and partners include: First, emphasizing training and assistance in determining and determining marketing strategies, and the second priority scale is emphasizing training and assistance regarding strengthening business legality (NIB, PIRT, Halal).

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Journal Info

Abbrev

manage

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Pengabdian Masyarakat Manage adalah publikasi yang dikelola oleh Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Jember dan diterbitkan oleh Universitas Muhammadiyah Jember dengan Nomor p-ISSN: 2721-6608 dan e-ISSN: 2797-8451. Jurnal pengabdian masyarakat ini bertujuan untuk menampung ...