Program Pemberdayaan Masyarakat
Vol. 1 No. 2 (2024): Program Pemberdayaan Masyarakat : Jurnal Pengabdian Masyarakat

Pemanfaatan E-Commerce Shopee dalam Meningkatkan Strategi Pemasaran Usaha Mikro Kecil dan Menengah (UMKM) di Kecamatan Cimanggis Kota Depok

Rizki Plasnajaya (Unknown)
Aghnia Wulandari (Unknown)
Pramuda Octabudiaji (Unknown)
Awaludin (Unknown)
Rizal Ardiansyah (Unknown)
Defi Rizka Rahmawati (Unknown)
Balqis Ummiyamarroh (Unknown)
Uli Marsella (Unknown)

Article Info

Publish Date
11 Dec 2024

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the global economy, contributing significantly to employment and economic growth. In today's digital age, it is essential for MSMEs to utilize E-Commerce platforms like shopee to reach a wider customer base and expand their businesses beyond traditional brick-and-mortar stores. By tapping into the online marketplace, MSMEs can increase their visibility, attract new customers, and ultimately drive sales and revenue growth. The convenience and accessibility of e-commerce platforms make it easier for MSMEs to compete with larger retailers and establish a strong online presence.Keyword : MSMEs, economic growth, digital age, Expanding Business, attract new customers.

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Journal Info
Program Pemberdayaan Masyarakat
Website

Abbrev

propernas

Publisher

Sekolah Tinggi Ilmu Ekonomi Manajemen Bisnis Indonesia

Subject

Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Social Sciences

Description

Jurnal Pengabdian Masyarakat Program Pemberdayaan Masyarakat PROPERNAS adalah jurnal pengabdian mayarakat yang dimaksudkan untuk menerbitkan tulisan ilmiah dan artikel tentang Kegiatan Pengabdian Masyarakat berupa Community Development yang dilakukan oleh Program Studi Manajemen STIE Manajemen ...