<![CDATA[This study aims to evaluate the influence of the use of the BeautyLearn platform in improving technical and managerial skills in beauty businesses. The research method used is a survey with data collection through questionnaires distributed to entrepreneurs and workers in the beauty sector. The results showed that BeautyLearn had a significant positive impact, with 80% of respondents reporting an improvement in technical skills in the areas of makeup, skincare, and haircuts, and 75% experiencing an improvement in managerial skills, such as digital marketing and financial management. In addition, 85% of respondents appreciated the platform's flexibility in providing learning materials that can be accessed anytime and anywhere. However, around 50% of respondents experienced technical problems, such as unstable internet connections and difficulties in understanding some technical materials. Based on these findings, it can be concluded that]]>
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