Social media has become a dominant force in shaping body image perceptions, particularly among adolescents and young adults. This study explores the relationship between social media exposure and body dissatisfaction, emphasizing the influence of unrealistic beauty standards. Using a systematic literature review, key themes such as social comparison, cultural norms, and mental health were identified as critical factors in body image perception. Findings reveal that over 60% of individuals who engage with social media report heightened concerns about their appearance, often leading to anxiety, self-esteem issues, and disordered eating behaviors. The role of systemic influences, including peer interactions, media representation, and public policies, further exacerbates these concerns. The study underscores the urgent need for interventions such as media literacy education, stricter content regulations, and the promotion of diverse body representations. Future research should focus on the long-term psychological effects of social media exposure and cross-cultural variations in body image perception. These insights will be crucial in developing comprehensive policies and support systems that foster healthier body image perspectives. Addressing body dissatisfaction requires a multi-disciplinary approach integrating education, policy-making, and psychological support to mitigate the negative impact of digital media on self-perception.
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