<![CDATA[This research is motivated by the active literacy of students using social media reaching 99 percent. We can understand this because the age of students is indeed in a curious development, especially if through social media using cellphones. Educational institutions are established with a comprehensive and structured learning system so that educators and students can access quality and sustainable learning opportunities. The implementation of quality and sustainable learning will be realized if institutionally educational institutions carry out their roles in accordance with the demands of applicable laws. The purpose of this research is to identify the level of effectiveness of learning with Instagram media to improve students' literacy skills. Quantitative method with this type of research is Quasi Experimental Design (pseudo-experimental). Data collection techniques were carried out by observation, interviews and documentation studies. Data analysis techniques used the normality test, homogeneity test, hypothesis testing and normalized gain test to identify improvements in the results of the research conducted. The results of data analysis and statistical calculations show that there is a significant increase in students' literacy skills using Instagram-based learning media. Then showing a very good attitude and attitude of students towards learning media based on Instagram, each individual shows a very good attitude, so it can be concluded that the interpretation of the attitude scale of students towards learning media based on Instagram based learning media is in the very good category.]]>
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