Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Vol 5 (2023): SNISTEK

Pelatihan Membangun Keunggulan Bersaing UMKM Melalui Pemasaran Online Di Kota Batam

Tukino Tukino (Universitas Putera Batam)
Erlin Elisa (Universitas Putera Batam)
Algifanri Maulana (Universitas Putera Batam)
Yvonne Wangdra (Universitas Putera Batam)
Ronald Wangdra (Universitas Putera Batam)
Suvianto Wangdra (Universitas Putera Batam)



Article Info

Publish Date
28 Sep 2023

Abstract

The implementation of community service activities will take the form of Empowerment of E-Commerce-Based Marketing located at Rindang Garden Block B2 No. 04, Buliang Village, Batu Aji District, Batam. Based on the field interview results, the Small and Medium-sized Enterprises (UMKM) Rafflesia face challenges in marketing their products. In general, UMKM businesses have limitations in mastering information technology facilities and marketing media that are not well-known to the public. Conventional business owners feel that accounting recording is a cumbersome task. The training method used is to provide training through an online website. The methods used in the development of UMKM Rafflesia include survey methods, lecture methods, discussion methods, and training methods. The sustainability of the results of this coaching activity is expected to enable UMKM Rafflesia to manage online marketing effectively.

Copyrights © 2023






Journal Info

Abbrev

prosiding

Publisher

Subject

Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

Description

SNISTEK adalah sebuah acara akademik yang prestisius dan berkualitas, yang diadakan setiap tahun dengan tujuan untuk mendukung pertukaran pengetahuan, ide, dan temuan terbaru dalam bidang ilmu sosial dan teknologi. Seminar ini merupakan platform ideal bagi para ilmuwan, peneliti, praktisi, dan ...