Cirebon International Journal of Economics and Business
Vol. 2 No. 1 (2024): April 2024

The Effect of Price Balance And Location On Consumer Purchase Interest In The Bode Lor Caplek Market

Diyanah Zulfa (IAIN Syekh Nurjati Cirebon)
Afiqoh Agustin (IAIN Syekh Nurjati Cirebon)
Achmad Otong Bushtomi (IAIN Syekh Nurjati Cirebon)



Article Info

Publish Date
30 Apr 2024

Abstract

Bode Lor Caplek Market is a long-established village market on Kisabalanang Street. Bode Lor Village is famous for the woven fabric trade, the traders utilize the shoulder of the road to be used as a place for them to make a living. Then, because it causes congestion, the Bode Lor Village government provides facilities in the form of kiosks so that traders can sell in an orderly manner. In 2023 the Bode Lor Caplek Market was developed into a semi-modern market, formerly known as the source of congestion in Bode Lor Village. The revitalization of the modern art market resulted in 320 stalls and stalls with 282 traders. Caplek Bode Lor Market has a Vision and Mission, namely "Improving and Prospering the Community Economy through the Market Self-Management Program". The market as a means of support for the community to fulfill their needs in their survival. The market is a place where buying and selling transactions for goods or services occur. The development of modern markets has made the economic sector experience significant changes. However, until now traditional markets are still in great demand by the community. in compensating for the quality of modern markets, the government is self-managing the market through a traditional market revitalization program to make it more attractive to visitors.

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Journal Info

Abbrev

cijeb

Publisher

Subject

Economics, Econometrics & Finance

Description

The Cirebon International Journal of Economics and Business is a open-access publication at the forefront of economic and business research. CIJEB serves as a dynamic platform for researchers, academics, and practitioners to engage in a global conversation that shapes the future of economics and ...