Journal of Innovation Research and Knowledge
Vol. 3 No. 3: Agustus 2023

IMPACT OF DIGITAL MARKETING, DIGITAL FINANCE, AND DIGITAL LITERACY ON BUSINESS PERFORMANCE SMEs

Bothy Dewandaru (Unknown)
Manuel Goncalves (Unknown)
Afif Nur Rahmadi (Unknown)

Article Info

Publish Date
25 Aug 2023

Abstract

The development of digital technology is very helpful for the community of SMEs players in an effort to expand their market reach quickly without having to meet customers directly. The digital economy era has an impact on changes in people's lifestyles, including the transaction methods used by the public.This study aims to determine the effect of digital marketing, digital finance, and digital literacy on the performance of SMEs. This research is a quantitative study with the sample being SMEs in Kediri that use marketing technology and financial technology. the results of this study indicate that digital marketing and digital literacy affect the performance of SMEs, while digital finance has no effect on the performance of SMEs

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Journal Info
Journal of Innovation Research and Knowledge
Website

Abbrev

JIRK

Publisher

bajang Institute

Subject

Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Journal of Innovation Research and Knowledge, published by Bajang Institute. Published in two formats, print and online, print version of ISSN: 2798-3471 and the online version of ISSN: 798-3641, both of which are published every month. The scope of the journal studies broadly includes: Culture (a ...