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All Journal Jurnal Mirai Management Journal of Innovation Research and Knowledge International Journal of Review Management Business and Entrepreneurship
Manuel Goncalves
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Efektifitas Penggunaan Media Sosial dalam Promosi Menarik Calon Mahasiswa Baru pada Universidade Oriental De Timor Lorosa’e (UNITAL) Kota Dili – Timor Leste Novika Ayu Triany; Manuel Goncalves; Elia Ardyan
Jurnal Mirai Management Vol 7, No 3 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i3.3122

Abstract

Abstract Tujuan dilakukannya penelitian ini yaitu untuk mengetahui mengenai Efektifitas Penggunaan Media Sosial dan Jenis media sosial seperti apa yang banyak digunakan dalam kegiatan promosi menarik calon mahasiswa baru pada Universidade Oriental De Timor Lorosa’e (UNITAL) Kota Dili – Timor Leste. Metode Penelitian yang digunakan dalam penelitian ini yaitu jenis penelitian kuantitatif dengan menggunakan metode statistik. Penelitian ini mengambil populasi seluruh mahasiswa Universidade Oriental De Timor Lorosa’e (UNITAL) Kota Dili – Timor Leste. Sampel yang diteliti dengan menggunakan rumus slovin sebanyak 100 responden atau mahasiswa. Instrumen untuk mengambil data dari responden ini adalah dengan menyebarkan kuisioner kepada mahasiswa menggunakan google form. Teknik pengujian data dengan menggunakan aplikasi statistik yaitu SPSS. Hasil dari penelitian ini adalah mempromosikan perguruan tinggi dengan menggunakan media sosial secara simultan mempengaruhi pengambilan keputusan mahasiswa Universidade Oriental De Timor Lorosa’e (UNITAL) Kota Dili – Timor Leste untuk memilih perguruan tinggi. Promosi di media sosial memiliki banyak manfaat, tidak hanya sekedar perkenalan perguruan tinggi secara singkat dan mudah, namun promosi dengan menggunakan visualisasi dari media sosial dapat menambah ketertarikan Mahasiswa dalam memilih dan memutuskan berkuliah di sebuah Perguruan Tinggi. Penelitian ini juga menyimpulkan bahwa Media Sosial yang paling banyak digunakan mahasiswa Universidade Oriental De Timor Lorosa’e (UNITAL) Kota Dili – Timor Leste adalah Facebook dan Whatsapp sehingga kedua media tersebut dapat menjadi media yang paling efektif dalam melakukan promosi menarik minat mahasiswa baru di Kota Dili - Timor Leste. Selain ketiga variabel yang disebutkan ada juga beberapa faktor lain yang mempengaruhi pemilihan perguruan tinggi oleh mahasiswa Universidade Oriental De Timor Lorosa’e (UNITAL) Kota Dili – Timor Leste. Keywords: Media Sosial, Promosi, Perguruan Tinggi, Advertisement.
Analysis of Reference Group and Opinion Leader Towards Interest In Buying Yoghurt Manuel Goncalves; Jushua Putra Sutanto
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v2i2.3630

Abstract

The research aims to find out analysis of reference group and opinion leader towards interest inbuying yogurt The purpose of this study was to determine the significance of reference groups and opinion leaders on the purchase interest of Yogurt. Yogurt is a start-up company managed as an entrepreneurship business project. Yogurt experienced a decline in sales which could be caused by unexpected factors, the loss of cooperation contracts with other companies, and the lack of appropriate strategies in promotion. Design. Methodology/ approach. Based on a review of the literature and the number of samples used was 124 respondents. The research approach was carried out quantitatively using processed using SPSS version 25 programs. The data collection method uses an instrument research based on variables which are expected significantly influence consumer buying interest. Originality/value – These results of research showed that the reference group and opinion leader variables significantly influenced the purchase interest of Yogurt.
IMPACT OF DIGITAL MARKETING, DIGITAL FINANCE, AND DIGITAL LITERACY ON BUSINESS PERFORMANCE SMEs Bothy Dewandaru; Manuel Goncalves; Afif Nur Rahmadi
Journal of Innovation Research and Knowledge Vol. 3 No. 3: Agustus 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v3i3.8788

Abstract

The development of digital technology is very helpful for the community of SMEs players in an effort to expand their market reach quickly without having to meet customers directly. The digital economy era has an impact on changes in people's lifestyles, including the transaction methods used by the public.This study aims to determine the effect of digital marketing, digital finance, and digital literacy on the performance of SMEs. This research is a quantitative study with the sample being SMEs in Kediri that use marketing technology and financial technology. the results of this study indicate that digital marketing and digital literacy affect the performance of SMEs, while digital finance has no effect on the performance of SMEs
THE INFLUENCE OF SUSTAINABLE TECHNOLOGY, ABSORPTIVE CAPACITY ON SMES' INNOVATIVE PERFORMANCE THROUGH ECO-INNOVATION IN CULINARY SMES' IN EAST JAVA Yudiarto Perdana P; Manuel Goncalves; Gandung Satriyono; Ana Komari
Journal of Innovation Research and Knowledge Vol. 3 No. 8: Januari 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v3i8.8789

Abstract

The great potential of culinary SMEs in East Java is still experiencing obstacles in aspects of technology, product quality, synergy, and infrastructure. This research uses a quantitative intervening model with Sustainable Technology (X1), Absorptive Capacity (X2), Eco-Innovation (Z), and Innovative Performance SMEs (Y) to improve the innovative performance of culinary SMEs in a sustainable manner. The test results show that Sustainable Technology has a significant effect on the innovative performance of SMEs, while Absorptive Capacity and Eco-Innovation do not have a significant effect. Therefore, strategies are needed such as investing in sustainability technology, building connectivity of computing services, providing product research and development programs, collaborating with local communities and related culinary industry players, and ensuring the cleanliness and safety of culinary SME products. By implementing this strategy, it is hoped that culinary SMEs in East Java can improve their innovative performance and business sustainability, so that they can compete in an increasingly competitive market
Co-Authors Afif Nur Rahmadi Ana Komari Bothy Dewandaru Elia Ardyan Gandung Satriyono, Gandung Jushua Putra Sutanto Novika Ayu Triany Yudiarto Perdana P