COSMOS
Vol 1 No 5 (2024): Agustus

ANALISIS STRATEGI PEMASARAN COCA-COLA DALAM MENINGKATKAN OMZET PT. COCA-COLA DISTRIBUSI INDONESIA DI KALIMANTAN BARAT

Priyanto, Agus (Unknown)
Sahputra, Rachmat (Unknown)
Tawil, Hamzah (Unknown)

Article Info

Publish Date
14 Sep 2024

Abstract

This study analyzes Coca-Cola's marketing strategy in West Kalimantan by considering national economic factors and local market dynamics. Using a qualitative descriptive design with SWOT analysis, this research examines soft drink market conditions, consumer preferences, distribution position of PT Coca-Cola Distribusi Indonesia, and opportunities and challenges in increasing turnover. The results showed that Coca-Cola's marketing strategy in West Kalimantan needs to be adjusted to local consumer preferences and market dynamics. Recommendations include content adjustment based on demographics, local collaboration, and focus on potential economic sectors. This research provides theoretical and practical contributions for Coca-Cola to design more effective marketing strategies in West Kalimantan.

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Journal Info
COSMOS
Website

Abbrev

cms

Publisher

Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Subject

Education Languange, Linguistic, Communication & Media Mathematics Other

Description

COSMOS: Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi provides direct open access to its content with the principle that making research freely available to the public supports greater global knowledge exchange. All articles published under Open Access will be immediately and permanently free to ...